A look back at the new hairstyles published on Booth in July 2025, ranked by the likes they collected, with the data alongside. In a category where price barely varies, this was a month that showed clearly what the top entries stacked up instead.
First place went to a twin tail that runs a braid all the way around the head and feeds it into buns beside the ears (16,219 likes). Starting there, here's what each release got right.
📊 About the data Aggregated: 2026-07-25 / Scope: hairstyles published 2025-07-01 to 2025-07-31 with 300+ likes (90 items)
- Top 10 Hairstyles
- July 2025 Trends
- Supported models: Shinano and Manuka lead, Sio and Kipfel follow
- Appearance: long and short as two pillars, then the shape of the bangs
- Taste: girly on top, boyish at 18
- Color: brown leads, silver and beige follow
- Price: 51 items at ¥500–999, none above ¥2,000
- July trends from a creator's perspective
- Summary
Top 10 Hairstyles
Ranked by like count as of the aggregation date (July 2026), one release at a time.
#1: Teddy Puff TwinTail / 4o4o
A braid circling the upper head, buns curled beside each ear, long lengths falling from there past the hips, and small teddy-bear clips at the ties — half-up and twin tails layered into one shape. It took the solo #1 spot for July 2025 hairstyles (16,219 likes). A new release from 4o4o — the creator behind the popular Twin Bun Braids — carrying that same bun-and-braid pairing into hip-length hair.
What makes this hair worth a closer look is how the braid runs unbroken all the way into the bun. Updos tend to betray themselves at the seam between what's pinned up and what's left down, but the braid circling the head hides that seam outright. The bangs fall to the eyes and thick strands frame the face, keeping the outline soft. It fits Milfy, Chocolat, Sio, Manuka, Milltina, Airi, Shinano, Hichi, Eku, Ramune and Mayo for 11 avatars in total — though that number wasn't there at launch: Airi, Manuka and Milltina arrived the week after release, Eku in October, Ramune in December, and Mayo the following June, nearly a year of additions. Contents are a unitypackage plus PNG / PSD, with colliders left unconfigured. ¥850.
#2: Raina_Hair / Nanaha
A clean, girly long style: gently flowing straight hair with a side braid laced in an X-cross pattern, a large white flower ornament, a star-shaped clip, small flowers scattered around the face, and even a halo. #2 (14,955 likes). A new release from Nanaha — the creator behind the popular Dahlia_Hair — keeping the straight-long base while scattering the decoration sparingly for a classic look.
What makes this hair worth a closer look is how finely the parts are split into independent meshes. The braid, large flower, star-shaped clip, X clip, halo, ribbon and small flowers can each be toggled on their own, and the back hair separates the outer and inner materials, so you can create looks with different colors front and back. The Mask Map is also split into four versions — All / Braid / Front / Side down — letting you choose where color is applied. It fits Manuka, Shinano, Shinra, Airi, Chocolat, Chiffon, Milfy, Milltina, Moe and Sio for 10 avatars in total, built for lilToon + Modular Avatar, at ¥990.
#3: LV.2+ Fancy_Hair / LookVook
A feminine, timeless long style: blunt bangs, a lightly bouncing ahoge, and smooth straight hair reaching past the waist. #3 (13,012 likes). As the series name "LV.2+" suggests, this is a straight evolution of an earlier piece, and it competes almost entirely on "the beauty of plain straight-long hair" with hardly any added decoration.
Beyond the blonde of the main visual, color variations like a black long-straight are included, so a simple color change can swing it from clean to cool. It fits Mayo, Kumaly, Lumina, Ichigo, Milltina, Shinano, Airi, Manuka, Moe, Selestia, Sio, Chocolat, Chiffon, Lime and Shinra for 15 avatars — among the higher compatibility counts in the Top 10. Each avatar gets its own detailed breast shape-key support (Breast big / small / flat and so on), so the straight-long hair falls naturally along the body. Because it uses VRC_Constraint, the latest VRCSDK is recommended; the shader is lilToon, and a PSD is included for those who like to edit. ¥1,000.
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#4: Rosy Loop / MariYuri
A girly, glamorous arrangement: one side of the wavy long hair is tied into a loop-shaped bun (Side Bun) with a ribbon. #4 (10,061 likes). A new release from MariYuri — the creator behind the popular Messy Long Hair — swinging from the straighter, tousled direction toward a showier side-arrangement.
The color range is generous: 10 solid colors plus 3 patterns (Gradation / Half / Mesh) for 13 variations in total. The main visual leans silver-to-lavender, but the set spans purple, pink, beige and black across the major tones, and you can also pick a gradient that shifts color toward the tips. The mesh is split into 7 parts — Ahoge / Back Long Hair / Bang / Head / Side / Side Bun / Side Bun Ribbon — with 30 shape keys and Colliders pre-configured. A Material Pack ships separately, leaving room to edit. It fits Milltina, Shinano, Manuka, Airi, Shinra, Chocolat, Chiffon, rurune, Milfy and Selestia among 17 avatars, with Eku, Ichigo, Kumaly, Plum, Mayo and Kaguya added after release. lilToon + Modular Avatar, ¥1,000.
#5: Lisette Bob / Elychiffon
A light bob flowing outward around the jaw, with a thin braid running back from each temple. #5 (9,660 likes). The ends are cut unevenly so it never rounds off too neatly, and the bangs part above the eyes to keep the face outline visible.
The numbers commit entirely to being light: △14,278 polygons + no shape keys + no masks + 13 material colors. It sits in the lightest class of the Top 10, going for color choice rather than shape changes through shape keys. It fits Flare, Lazuli, Manuka, Kipfel, Shinano, Milltina, Chocolat, Milfy, Marycia and Nagi for 10 avatars, shipping as a full pack of FBX / Texture / PNG / PSD / Unitypackage, with a PhysBone fix to the bangs alongside release. ¥800.
#6: Bun Ponytail / muu(ムー)
A not-too-sweet, mature arrangement: a single bun tied high on the head, with long lengths flowing from there to the waist. #6 (8,818 likes). A new release from muu(ムー) — the creator behind the popular Osananajimi wa Low Twin — swinging from the endearing low-twin direction toward a calmer bun × long silhouette.
The bun adds height while the lengths left down draw the vertical line long, aiming for an elegant, grown-up look. Leaving the bangs and a few loose strands at the sides keeps it from looking too tightly pulled back. It assumes Modular Avatar is installed beforehand; the contents are a Unitypackage (FBX / Prefab / Material) plus PSD / PNG textures, with the lilToon shader. It fits Milltina, Manuka, Chocolat, Sio, Shinano, Milfy, rurune and Shinra for 8 avatars, with a v1.01 bone fix added on July 29. ¥1,200.
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#7: Sara Hair / DanaStudio
A classic clean long style in silver: blunt bangs, a thin side braid (tied with a ribbon), and a restrained inward curl at the tips. #7 (8,773 likes). Set beside #2 Raina_Hair and #3 Fancy_Hair, three clean straight-long styles line up across the upper ranks, which makes what led July clear.
The silhouette keeps the face open and simple, and the white ribbon tied into the side braid is the touch of cleanliness. It supports VRChat PhysBone, uses the lilToon shader, and ships as a Unitypackage (FBX / TEX / MAT / Prefab) — just drop in the Prefab. Right after release, on July 9, v1.01 added "adjusted so the bangs don't sway back and forth too much" and "fixed the zigzag collapse of the side hair," showing the habit of refining the physics details right after publishing. It fits Milfy, Milltina, Chocolat, Manuka, Shinra, Chiffon, Moe, Kikyo, Shinano and Sio for 10 avatars, ¥1,000.
#8: RotaShortHair / Rotus&RotaLa
A boyish style: a natural short cut with flipped ends and fine wavy texture, bundled together with animal ears. #8 (7,675 likes). The only Top 10 piece with a male-and-female crossover build, fitting 9 male avatars + 10 female avatars for 19 in total — the highest compatibility count in the Top 10. It is positioned as the shop's second short-hair release.
The silhouette renders fine strands as if given a natural perm, a flipped-end style well suited to boyish edits. A fake shadow is set up so you can show the drop shadow of the bangs and sides by changing the material on the avatar's face. There are 13 base color variations (83 textures), and the fine part separation makes material changes easy. It can reuse the same materials as the shop's RotaMushShortHair. The male side covers Kuuta, Bokusei, Astel, Minase, Komano, Mamehinata, Mao, Kanata and Hanka; the female side covers Chocolat, Shinano, Lapwing, rurune, Sio, Marycia, Manuka, Milfy, Mafuyu and Milltina. Modular Avatar is pre-configured (1.10.0+), so you just drop it under the model; lilToon. ¥1,000.
#9: Fluffin Hair / WishList
A yume-kawaii-leaning girly long style: softly waved long hair with gentle curls all the way to the tips. #9 (6,597 likes). A small black ribbon on one side is the only accent, so it goes for showing "the soft texture itself" rather than overplaying the sweetness.
The main visual leans pale lavender, with a soft flow and curled tips that create a light impression. By limiting decoration to one point (the black ribbon), the hair's own silhouette and waves take the lead. It fits Shinano, Milltina, Ichigo, Milfy, Manuka, Airi, Moe, Chocolat, Chiffon, Sio and Shinra for 11 avatars, with the lilToon shader and a PSD + Unitypackage inside. ¥1,000. WishList numbers its hairstyles, and Fluffin Hair is the tenth of them — one entry in a line that specializes in fluffy silhouettes.
#10: Rabid Wolf Twin tail / GLAY Unknown
A dark, jirai-kei twin tail: long twin tails with braids woven in, paired with black ribbons, X-shaped hairpins and wolf ears. #10 (6,397 likes). A new release from GLAY Unknown — the creator behind the popular Tousled Short Neo Wolf Ver.2 — a twin-tail direction that mixes sweetness and rock, apart from the wolf-cut line.
The twin tails with braids woven into the strands are the signature, and the set includes about 25 wide-ranging color variations in silver, black, lavender, pink and more. The product page notes that "you can recolor simply by changing the main color of the white material," so you can build colors outside the 25 included. The X-shaped hairpins at the bangs, the black ribbons at the sides and the wolf ears lined with checked fabric inside tie the jirai-kei world together. It fits Manuka, Chocolat, Milltina, Airi, Shinra, Moe, Shinano and Sio for 8 avatars, with the lilToon shader and a unitypackage inside (prefab / material / texture / fbx). ¥950.
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July 2025 Trends
Beyond the ranking, here's what the full set of 90 hairstyles published on Booth in July 2025 shows in the data.
| Metric | Value |
|---|---|
| Items analyzed | 90 |
| Average likes | 2,382 |
| Median likes | 1,220 |
| Average price | ¥821 |
| Median price | ¥850 |
| Free items | 2 |
| Items at ¥2,000+ | 0 |
| Top 10 price range | ¥800 (#5) – ¥1,200 (#6) |
Average likes come to 2,382 against a median of 1,220. A median above 1,000 is high even among the main monthly-report categories, and with only 90 items in the pool, support concentrates readily on each release. The median price is ¥850.
Supported models: Shinano and Manuka lead, Sio and Kipfel follow
Top 10 Supported Models
Distribution of supported avatar models.
Shinano at 45 and Manuka at 44 lead, followed by Milltina at 36, Chocolat at 35, Sio at 33 and Kipfel at 33. The same names top the outfit category, but hairstyles are where Sio and Kipfel push into the upper ranks. Hair has to match the shape of the head, which shifts the ordering slightly from outfits.
One release that stood out for breadth of support:
Yune-Yune's "Calm Loop Hair" sweeps longer bangs around the face and flips the ends outward around the shoulders. A light, straight silhouette that can lean cool or clean. PhysBone-ready across ten avatars, ¥990. The shape itself is quiet, which is exactly what makes it easy to pair with anything.
On the sweeter side, one release lets you change the shape with shape keys.
iO_Store's "Lolikawa Twin" curls the side lengths into sweet twin tails. Length adjusts freely through shape keys, so the same style works as a shorter twin or as hip-length long hair. Five avatars at ¥800, built with Lolita-style outfits in mind.
Appearance: long and short as two pillars, then the shape of the bangs
Top 10 Appearance Traits
Distribution of appearance traits — hair, ears, eyes, etc.
Long hair at 33 and short hair at 26 form the two pillars, followed by blunt bangs and twin tails tied at 17 each, then bobs at 16 and waves at 15. Once the overall length is settled, how the bangs are cut becomes the main battleground for individuality — and the numbers show it. In the Top 10, third and seventh place run blunt bangs while first and tenth are twin tails.
From the short-hair side, one release that includes ears and a tail:
Atelier*Bonappeti's "Koyafel" pairs a fox-motif short cut with matching ears and tail in a Japanese-styled set. Modular Avatar animations switch the number of tails and their movement, changing the look on the fly. Kipfel-compatible at ¥1,200 — a hairstyle designed as a full character kit.
From the leading long-hair side, one release with wide support.
YM STORE's "CamelliaFox" runs very long, shading from white into pink-beige, paired with fox ears, camellia blossoms, a butterfly hairpin and thin side braids. Twenty-four avatars supported — a count that holds up against the Top 10. ¥1,000.
Taste: girly on top, boyish at 18
Top 10 Taste Tags
Which taste/aesthetic tags appeared most in this theme.
Girly leads at 33, followed by natural at 27, cool at 25 and cute at 24, with boyish reaching 18 in fifth. The sweet direction holds the center while androgynous and masculine styles maintain a steady share. Eighth place fitting nine male bases sits squarely in that same current.
From the boyish side, one release with horns:
Yamasaka Tofuten's "Tsuntsun Wolf!" is a flipped-out wolf cut with small horns added. The unruly impression of the kicked-out strands gains one devilish motif, and the outline reads clearly on stream or in photos. ¥800.
One from the leading girly axis as well.
DanaStudio's "Mocha Hair" pairs blunt bangs above the brow with braids running down past the hips on both sides, in black. A large blue plaid ribbon sits on the head, with X-shaped pins in the bangs. Ten avatars, ¥1,000 — a direct expression of the month girly took the lead at 33.
Color: brown leads, silver and beige follow
Top 10 Colors
Distribution of primary colors.
Brown leads at 23, followed by silver at 16, beige at 13 and black at 13. Mid-tones that are neither too bright nor too heavy hold the top, covering the range that suits any skin or eye color. "Color-changeable" also appears on 20 items — supplying presets while still letting buyers alter them is the standard here.
One brown-family release worth a look:
TurningPoint's "Fleur Mellow Hair" runs very long and smooth, with a side braid added as the accent. Twenty-three avatars supported, in a silhouette that settles on the clean side. Built with maid outfits and dresses in mind. ¥1,000.
From silver in second, one release built on the flow of the hair.
#Sinicat3's "LazyWave" is a silver long cut with a loose wave through all of it. The bangs are left long so how much falls over the eyes can be tuned, and the high value of the hair picks up whatever color the lighting throws. Fifteen avatars, ¥1,000.
Price: 51 items at ¥500–999, none above ¥2,000
Price Distribution
Price bucket distribution for products in this theme during the period.
The distribution runs 2 free, 4 at ¥1–499, 51 at ¥500–999, 33 at ¥1,000–1,999, and zero above ¥2,000. The ¥500–999 band alone accounts for 57% of the total, with a median of ¥850. The entire Top 10 falls within ¥800–¥1,200.
Compared with outfits or avatars the spread is extremely narrow, which shows that hairstyles have settled into a shared understanding of what this category costs. That leaves the competition to be decided inside the same band — by avatar support, color count and how finely the parts split.
From the thickest ¥500–999 band, one release.
Yune-Yune's "Doll Snare Hair" is a low twin tail in black with silver inner color showing through, X-shaped pink pins in the bangs and ribbons at the ties. Ten avatars at ¥990 — the standard build of this band, exactly as it stands.
From the band below, one release with the tension let out:
NORI-NEKO's "Yuru Bosa Hair" spreads the strands into a just-woke-up mess. Ends kick out in every direction for a relaxed air, with an ahoge added on top. Kipfel and Amanatsu Tazusa compatible at ¥300 — a deliberately undone shape among a lineup of tidy ones.
July trends from a creator's perspective
Four axes worth noting from the Top 10 and the full July set, from a hairstyle creator's point of view.
| Metric | July 2025 |
|---|---|
| Items analyzed | 90 |
| Median price | ¥850 |
| Median likes | 1,220 |
| Items at ¥2,000+ | 0 |
| Top 10 avatar support | 8 (#6, #10) – 19 (#8) |
| Top 10 with post-release additions | #1 (+6), #4 (+6), #8 (+2) |
| Top 10 male-base support | #8, 9 of 19 |
Points worth noting for hairstyle creators:
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With price barely varying, how finely the parts split becomes the axis of comparison — Of 90 items, not one passed ¥2,000, and ¥500–999 alone accounted for 57%. The Top 10 all fell within ¥800–¥1,200. With almost no room to differentiate on price, what the top entries stacked instead was separability. Second place split the braid, flower and halo into independent meshes that toggle on their own, fourth place split the mesh seven ways so the bun and ribbon could be handled individually, and eighth place made its materials shareable with another release. How far a buyer can reach into it afterward has become the differentiation that price can't provide.
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Adding avatar support after release has become standard practice — First place added six avatars over a year, fourth place another six, and eighth place two the month after release. Hair isn't a publish-and-forget product; it's grown by adding support as new bases appear. A modest launch count is fine as long as room to keep adding is left open.
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Male bases still have room — Boyish taste reached 18 items, and eighth place fit nine male bases out of nineteen. Yet the overall supported-model leaderboard is almost entirely female bases. Hairstyles for male avatars can widen their audience simply by listing more compatible bases — the room is still there.
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Answering physics bug reports quickly pays off — Seventh place fixed bang swing and zigzagging side hair within its release week, sixth place corrected part of the bone setup, and second place added a corrected prefab for one avatar. Hair only breaks once it moves, so how you answer what buyers find in that first week shapes what follows.
Summary
July 2025 hairstyles were separated not by price and not by spectacle, but by how far a buyer could reach into them afterward. Second place split its braid, flower and halo into independent meshes that come off one at a time; fourth place split its mesh seven ways so the bun and ribbon could be handled on their own. Neither hands over a finished object — both hand over the entrance to modifying it. In a category where the entire Top 10 fit inside ¥800–¥1,200, that turned out to be where the room to differentiate was.
The same attitude shows in how avatar support was extended. First place grew to eleven models over nearly a year, fourth place to seventeen, both revisited each time a new base appeared. Building one hairstyle up over time is what held these positions. Colors stayed in the mid-tones while "color-changeable" appeared on 20 items — handing over room to alter rather than committing to a single shade has become the standard here.
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Other categories from July 2025
New releases published on Booth in July 2025 are covered category by category in these monthly reports.
- [July 2025] VRChat Avatar Trends & Ranking | Booth Trend Analysis
- [July 2025] VRChat Outfit Trends & Ranking | Booth Trend Analysis
- [July 2025] VRChat Accessory Trends & Ranking | Booth Trend Analysis
- [July 2025] VRChat Small Item Trends & Ranking | Booth Trend Analysis
- [July 2025] VRChat Gimmick & Tool Trends & Ranking | Booth Trend Analysis
- [July 2025] VRChat World Trends & Ranking | Booth Trend Analysis
About the data
- Aggregated: 2026-07-25 (originally aggregated 2026-05-23)
- Scope: hairstyles published on Booth between 2025-07-01 and 2025-07-31 (90 items)
- Ranking basis:
like_countin descending order at the time of aggregation. This article has been updated with re-aggregated rankings and statistics - Inclusion: VRCFinder's database only collects items with 300 or more likes, so items below that threshold at aggregation time are not included
- Note: the figures and rankings here are a snapshot from the aggregation date and do not reflect later changes. "Published" refers to when the Booth product page went live, which may differ from when the item actually went on sale
- Specs and prices come from each Booth product page as of writing. Sale prices and updates may change, so please check the Booth page before purchasing
![[July 2025] VRChat Hairstyle Trends & Ranking | Booth Trend Analysis](/static/1ad1d30e710861e83ff33eebb3f9edd4/july-2025-hairstyle-picks-cover.jpg)










