[July 2025] VRChat Avatar Trend Report on Booth

From the new avatars published on Booth in July 2025, I'm looking back at the 10 that gathered the most Likes, together with the data. July was a month where characters with a strong fictional world led the chart — a cat-eared boy in dark Japanese-Western dress, a life-attribute dragon girl, a dream-demon boy, a shooting-star chibi. Alué took the sole top spot, followed by a dragon girl, a puma angel, and a gothic dragon girl, in a lineup where neither body proportion nor polygon rank was uniform.

📊 About the data　Aggregated: 2026-05-19 / Scope: avatars with 300+ Likes published on Booth between 2025-07-01 and 2025-07-31 (45 items)

Top 10 Avatars

Ranked by Like count as of the aggregation point (May 2026), I'll go through each one's craft.

#1: Alué / onair

A calm boyish-build avatar with muted milk-brown short hair, matching cat ears and tail, and amber eyes. It took the sole top spot for July 2025 avatars (15,656 Likes).

The default outfit is a black front-open jacket with an arabesque-embossed pattern, grey piping, a small waist pouch, black half pants, black knee socks, and thick-soled sneakers — a dark take on a Japanese-Western mix. It uses the PlusHead base, and the standing collar of the jacket and the small waist accessories are carefully built; it's a high-completion example of dark styling on a boyish build. The official manual splits the Prefabs into three lines — ① three normal Prefabs, ② one dress-up Prefab, and ③ a simple-face Prefab for heavy face modification — and tells you to pick ① to use it as-is, ② to swap outfits, and ③ when you want to modify the face deeply.

There are 415 shape keys total, split into 303 for expressions and face shaping, 30 for lip sync, 20 for MMD, and 62 for PerfectSync. Expressions can be switched between two presets, A and B, from the EX menu, and swapping to the simpler "SimpleFaceEmote" mode lets a single hand control both eyes and mouth at once. Polygons are MAX 101,685 / Performance Rank Very Poor, lilToon, PC only (no Quest). The Set edition adds a relaxed black oversized T (offday BlackT), a bun-style hair arrange (BunHair), and a deformed mini-avatar Alué(3), expanding it toward casual wear and side-by-side shots in one pack. The official manual frames the motif as "a book-loving cat," which the "book-reading gimmick" (a grimoire-style volume with a cover and an astronomical-chart page; left-hand Fist to take out the book → right-hand Fist to open it → left-hand Fist to put it away, three actions; toggleable from the EX menu to avoid full-tracking misfires) ties directly into.

#2: ELusion / こまいぬ通り

A life-attribute dragon girl with silver-white long hair (a pale blue gradient at the tips), blue eyes, elf ears, and blue-glowing branching horns. On a short chibi-deformed build, it placed second (11,097 Likes). A new release from こまいぬ通り — the creator behind the popular avatar "Nemesis" — and as stated on the product page, it shares a base body with Nemesis.

The default outfit is a black frilled crop top, black frill skirt, black-and-grey striped knee socks, and thick-soled sandals, with blue-edged black devil wings on the back and a long, plant-like tail trailing to the floor. The blue glow on the horns, tail tip, and wing edges is consistent across the whole body, giving a design unified around a glowing motif. A base-body (inner) image is also provided, showing this is built with modification in mind.

The gimmicks come in a two-tier Standard / Special structure. The Standard already covers flight, dash, varied glow, wing tracking, and toe tracking; the Special adds, per the product page, grass sprouting from footprints, a bell with a playing function, magic (flower field / butterfly summon / laser / shield), vanishing, and a comet transformation. There are about 550 expression shape keys and 25 preset expressions. Polygons are 118,397 / Performance Rank Very Poor, and Quest/Mobile support was added later. PSD, a parts-split guide, and stickers are bundled for modification, and the collaborating contributors (gimmick/tool work, bell audio, AFK motion, etc.) are credited.

#3: Pumachan the Puma / #nemnem

An avatar with puma animal ears and tail, a halo, and the character setting of a "net-addicted girl from the angel scene." It placed third (7,384 Likes). It wears a light-blue oversized "Angel Jersey" by default.

The defining trait of this pick is a two-part package: the avatar itself plus a dedicated "Angel Jersey" outfit compatible with 22 avatars. Outfit Prefabs for major avatars — Anomea, Shinano, Manuka, Miltina, Ichigo, and more — are listed on the product page, so once you like how the jersey looks on Pumachan, you can carry that same outfit over to the major avatars you already own.

What stands out spec-wise is 713 expression shape keys (the product page calls it among the most ever), with crouch / prone / AFK animations set, and full-tracking and pseudo eye-tracking support. The body comes in blue, black, white, and pink, and eight illustration T-shirts are listed as contents. It's assembled with Modular Avatar, which makes it easy to strip the default outfit and hair when swapping clothes — a practical point.

#4: Rui / JUSTDUCKY

A slender gothic-leaning avatar with a short bob, heavy bangs, and blue-to-purple eyes. A long tail with irregular snow-leopard/ocelot-like spots and matching spotted animal ears come standard. Fourth place (3,817 Likes).

The default outfit is a layered lace set — a black vest, a floral lace inner, a belt, short pants, lace thigh-highs, and black strap shoes — with a flower brooch at the collar and a teardrop-mole-style face paint, all carefully built. The clothing is bundled in stages — the layered set, a simpler tube-top version, and lace underwear — so you can shift how much it shows by scene.

The core of this model is an 886-shape-key design that swaps the face itself (expression and face-change keys are separated). Near-different-persona builds are prepared — black hair / green eyes / standard skin, tan skin / ash blonde, and pale skin / silver — making it easy to run several characters from one body. Polygons are 146,254 / Performance Rank Very Poor, on lilToon + VRChat SDK 3.70 or later. The product page also notes a "right to pet Rui" linkage gimmick (Modular Avatar assumed) that changes expressions when introduced into StudioYONO's "Hanka," and a Mochifitter forward profile was added later.

#5: Basilisk / siroinoworks

A dragon girl in a black gothic dress, with black hair in a turquoise gradient, pink-to-red eyes, and large branching dragon horns. The marks are a spiked dragon tail fading to light blue at the tip and a small white skull hair accessory. Fifth place (2,904 Likes).

This pick is a two-part set: the finished character "Basilisk" and a general-purpose dress-up base "RINNE Base S." RINNE Base S comes with material variants for swimwear-style, underwear, and skin/black-tights, usable as a foundation for modification or dress-up. The dragon-motif parts are practically built too: the horns, skull ornament, tail, and ears can be toggled individually from a radial menu, and the bang volume is slider-adjustable, so the horns can be removed when modifying the hairstyle.

The body comes in three color lines — black/turquoise, blonde/red-eye, and white-hair/red-eye — with 26 preset expressions prepared. Polygons are 52,642 / Performance Rank Poor, a lighter build among this Top 10. lilToon, with full-tracking, lip sync, and PhysBone support. Note that the product page states the character concept was drafted using an image-generation AI with parts of the design altered, that the character design's copyright is waived, and that the 3D model's rights are held by the creator.

#6: Rinfei RE / #SASIKIZU

A dream-demon-motif androgynous boy avatar with ash-toned short-to-mid hair, one long braid on the side, and lavender eyes, accented by black horns, triangular cat ears, and a feather-like tuft on the head. Sixth place (2,224 Likes).

The default outfit — a black high-neck sleeveless top, detachable black long sleeves, fingerless gloves, off-white wide pants, and teardrop sunglasses — dissolves the demonic motif into a street-leaning silhouette. Rather than overt ornamentation, it keeps the horns and tail within an everyday-leaning style. The base body even has abdominal shading, with two underwear layers prepared — built for modification and dress-up.

Shape keys are 15 for eye-tracking and lip sync plus 300+ others; polygons are 119,465 / Performance Rank Very Poor, with mesh 20 / materials 9 / DL size 32.22MB clearly stated. Contents include an SDK 3.0 Unity package, FBX, modification PSD, and a Mochifitter profile.

#7: Ortwa / アマノソラ

A shooting-star-motif chibi avatar (default height around 80cm) with a dark navy-to-black body, cyan-glowing hands and feet, and star-shaped eye highlights. It has a pastel-gradient bob and sprout-like ahoge. Seventh place (1,992 Likes).

The default outfit is a white blouse, an apron-style one-piece (hem in a blue→purple→pink gradient with frills), dumbo-octopus (mendako) sandals, and navy leg warmers — a palette where the skin itself being night-sky-colored meshes with the concept. It uses the "Mamefriends shared base body" series, so the neck-down mesh is a shared standard, letting it ride the Mamefriends-compatible outfit ecosystem.

For gimmicks, a social gimmick where you hold the chest smart device in your left hand and the screen switches when you — or another player — tap with the right index finger, plus a face-bearing ring "Rinkun" surrounding the character (with expression variants, hidden instantly via a HandGun gesture without opening the EX menu). Expression shape keys are 317 plus 81 for the ring. Polygons are PC △55,963 / Performance Rank Poor, with a Mobile version △15,000 / Medium bundled separately — easy to recommend to Quest users.

#8: Petrea / ニャドラのおみせ

A witch-style avatar with a reddish-brown short bob, side braids, and green eyes. It wears a wide-brimmed pointed hat decorated with flowers and vines, and carries a staff and broom. Eighth place (1,941 Likes).

The default outfit is a sage-green puff-sleeve one-piece, a white apron-style overdress, a brown belt, and lace-up short boots — a witch style in green and white. Two staves (a natural wood branch staff / a thin black wand) plus a decorated broom are bundled as a set: grab the waist bag with the left hand and a staff with the right to summon them, open your hand to stow them, and they're also EX-menu switchable. A dedicated sidesaddle broom-riding motion is included, making this a high-completion witch-roleplay piece.

A thematically different additional outfit "Forest Festival Wear" (a white sundress, white antlers, and a sheaf of wheat) is also separately included, shifting the mood from a heavy witch image to a pastoral fairy/harvest-festival style. Color materials come in three combos — green/white, blue/white, black/white — and the expressions include playful options like star eyes. Polygons are full-set △86,356 / Performance Rank Very Poor (dress-up base only △39,437 / Poor, festival-wear-included △47,061 / Poor), and at ¥3,000 it's an approachable price for this level of craft.

#9: Nuar / 三原色工房

A nekomata-motif military-punk avatar with black cat ears inside white fur, reddish-brown gradient hair tips, and a boa-collar riders jacket. Ninth place (1,610 Likes). ¥5,000.

The default outfit is a black-based riders jacket, a harness, and military-leaning accessories, where the mouth mask moves in three stages — DEF / UP / DOWN — and a sci-fi handgun-firing gimmick is built into the character's punk setting. Hair and mesh colors are adjustable via material color changes.

The bundled clothing is broad: besides the default coordinate, there are an exposed inner, a swimsuit + bath towel, and standalone parts like boots and two sunglasses. There are 13 preset expressions, and polygons are a heavy 145,453. lilToon, with SDK 3.0 / PhysBone / full-body tracking support, and a Nuar-specific Mochifitter conversion profile was added later. The virtual gun's firing sound and the mask up/down gimmick credit collaborating contributors.

#10: Raelynn / 再生産紙＆だらけぐま

A demon-girl avatar built for a niche audience, with twin tails braiding a blue-purple-to-magenta gradient, heart/special-pattern eyes, and an X-stitch motif scattered across the face and body. Small bat wings, a forked demon tail, and a heart-shaped bat ornament are attached. Tenth place (1,440 Likes). ¥50,000.

The product page positions this as "an extremely high-character, niche-oriented model premised on small-volume sales." It's a fully scratch-built new base body; the default outfit is a black gothic maid dress, a lace-up harness, and thick platform boots. Fine purple tattoos cover the body, and the soles and toes have dedicated textures — a build that also keeps a digital-figure use in mind.

There are over 20 expression variants, with menu-based expression locking, gaze change, and lip sync (using FaceEmo), plus sample poses for Avatar Dance Stage. Buying it gives access to a Vol.1 expression-gimmick pack download, and a white rabbit plush stamped with "悪" is bundled as a separate model. Polygons are about 170k / Performance Rank Very Poor, on a module method that assumes Modular Avatar + AvatarMenuCreator + FaceEmo and lets you install only what you need. Character design is credited to TKKsn, 3D modeling and setup to Nekokakushi, and planning to Motokami as collaborators.

July 2025 Trends

Rather than the ranking, I'll grasp the trends visible across all 45 avatars published on Booth in July, with the data.

Metric	Value
Items in scope	45
Average Likes	1,598.6
Median Likes	556
Average price	¥4,347
Median price	¥3,500

A median of 556 Likes and an average of 1,598. A distribution with one strong avatar at the top and a long, thin mid-and-lower tail, with a median price of ¥3,500. ¥5,000+ forms the largest block at 16 items, but ¥3,000–4,999 below it is also thick at 12, and six free items hold the low end — a month with a wide price spread.

Taste: Dark and Fantasy tied for first

First place was Dark and Fantasy tied at 10, followed by Sci-Fi / Cute / Laid-back Cute / Cool / Gothic / Mysterious lined up at 7 each. You can read it as a month where "Cute" didn't take the peak alone, and the Dark × Fantasy pair was the lead.

As a symbolic Dark work, a gothic × horror-leaning ghost-type avatar with white hair, red eyes, and elf ears, in a white negligee and headdress, was published.

On the Fantasy axis, a dragon-girl avatar with branching horns and a braided tail also appeared.

Appearance: Long hair alone in first, black and silver/white hair follow

Long hair alone in first at 13, followed by black hair 9 / short hair 8 / silver hair 8 / white hair 6 / horns 6 / red eyes 6 / animal ears 5 / cat ears 5 / wings 4. Long × black hair was July's standard setup, with species motifs like horns, red eyes, and animal ears climbing into the top — which meshes with Dark × Fantasy leading the taste axis.

On the short-hair axis, a street-leaning succubus avatar with a purple-black bob, pink eyes, small horns, and a harness was also published.

Body: Standard build under half, chibi and mascot total 14

The body distribution is standard build 20 / chibi 8 / mascot 6 / tall build 5 / petite 3. Standard build is about 44%, under half, with chibi, mascot, tall, and petite totaling 22 — a month where the proportion axis was spread from the start. Even within the Top 10, #2 ELusion and #7 Ortwa are chibi-deformed builds in the upper ranks, making for a lineup that isn't standard-build-only.

Outfit type: Dress and hoodie tied for first

Outfit type has Dress and Hoodie tied at 5, followed by Shirt / Jacket / One-Piece at 3 each. Gothic-leaning dresses and casual hoodies lined up at both poles — that's July's shape.

On the hoodie axis, a boyish avatar adopting the +Head shared base body, with a notable canine tooth and a cheek bandage, also appeared.

Price: ¥5,000+ about 40%, six free items hold the low end

The price distribution is free 6 / ¥500–999 4 / ¥1,000–1,999 4 / ¥2,000–2,999 3 / ¥3,000–4,999 12 / ¥5,000+ 16. ¥5,000+ is about 36% (16/45) and the largest block, but the six free items plus 12 in ¥3,000–4,999 thickly hold the area below it — a month with a wide range of choices.

As a free release, a mascot-leaning avatar with silver-haired chibi proportions and a blue hat, whose comical expressions stand out, was also published.

Creator's view on July: proportion, polygon, shared bodies

From the Top 10 and the July whole, I'll pick up about four points worth noting from an avatar creator's view.

Metric	July 2025
Items in scope	45
Median price	¥3,500
Median Likes	556
Free release share	6 of 45
Top 10 highest price	¥50,000 (#10 Raelynn)
Standard-build share	about 44% (20/45)
Chibi / mascot / tall / petite total	22 of 45

Points worth noting for avatar creators:

Summary

July 2025's new avatars left the impression of "the dark Japanese-Western cat-eared boy Alué at the sole top, followed by a dragon girl, a puma angel, a gothic dragon girl, and a dream-demon boy — a lineup where characters with a strong fictional world led the upper ranks." Taste tied at Dark × Fantasy, appearance had long × black hair as the standard set, and species motifs like horns, red eyes, and animal ears climbed into the top.

On the body axis, standard build was under half at about 44%, with chibi, mascot, tall, and petite totaling 22 in a spread distribution. Polygon ranks ran about 3× from the lightest Poor to the heaviest Very Poor, and an example of bundling a Mobile build as a separate Prefab was observable. Around shared bodies, the way the foundation was assembled split several ways — "adopting another creator's base / sharing a base with a past work / adopting an existing shared body / a fully scratch build." That was the shape of July 2025's new avatar releases.

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About the Data

• Aggregated: 2026-05-19
• Scope: avatars published on Booth between 2025-07-01 and 2025-07-31 (45 items)
• Ranking basis: descending like_count (Likes) at the time of aggregation
• Listing condition: VRCFinder's DB only collects items with 300 or more Likes, so items that hadn't reached 300 Likes at aggregation time are not included
• Note: the figures and ranking in this article are a snapshot as of the aggregation date and don't reflect later changes, so they may differ from current numbers. Also, "published" refers to when the Booth product page went public, which may differ from the actual sales start date