[July 2025] VRChat Avatar Trends & Ranking | Booth Trend Analysis

A data-backed look at the new avatars published on Booth in July 2025, ranked by the likes they gathered. What stood out this month was a run of releases that put the product page up first and started selling later, timed around the summer events.

The month's leader was a boy avatar with muted milk-brown cat ears and a matching tail (17,347 likes). Let's start there and work down.

📊 About the data　Aggregated: 2026-07-25 / Scope: avatars published 2025-07-01 to 2025-07-31 with 300+ likes (52 items)

Top 10 Avatars

Ranked by like count as of July 2026, with a look at what each one is built from.

#1: Alué / onair

A calm boyish-build avatar with muted milk-brown short hair, matching cat ears and tail, and amber eyes. It took the sole top spot for July 2025 avatars (17,347 Likes). ¥6,000.

The default outfit is a black front-open jacket with an arabesque-embossed pattern, grey piping, a small waist pouch, black half pants, black knee socks, and thick-soled sneakers — a dark take on a Japanese-Western mix. It uses the PlusHead base, and the standing collar of the jacket and the small waist accessories are carefully built; it's a high-completion example of dark styling on a boyish build. The official manual splits the Prefabs into three lines — ① three normal Prefabs, ② one dress-up Prefab, and ③ a simple-face Prefab for heavy face modification — and tells you to pick ① to use it as-is, ② to swap outfits, and ③ when you want to modify the face deeply.

There are 415 shape keys total, split into 303 for expressions and face shaping, 30 for lip sync, 20 for MMD, and 62 for PerfectSync. Expressions can be switched between two presets, A and B, from the EX menu, and swapping to the simpler "SimpleFaceEmote" mode lets a single hand control both eyes and mouth at once. Polygons are MAX 101,685 / Performance Rank Very Poor, lilToon, PC only (no Quest). The Set edition adds a relaxed black oversized T (offday BlackT), a bun-style hair arrange (BunHair), and a deformed mini-avatar Alué(3), expanding it toward casual wear and side-by-side shots in one pack. The official manual frames the motif as "a book-loving cat," which the "book-reading gimmick" (a grimoire-style volume with a cover and an astronomical-chart page; left-hand Fist to take out the book → right-hand Fist to open it → left-hand Fist to put it away, three actions; toggleable from the EX menu to avoid full-tracking misfires) ties directly into.

#2: ELusion / こまいぬ通り

A life-attribute dragon girl with silver-white long hair (a pale blue gradient at the tips), blue eyes, elf ears, and blue-glowing branching horns. On a short chibi-deformed build, it placed second (11,808 Likes), at ¥5,500. A new release from こまいぬ通り — the creator behind the popular avatar "Nemesis" — and as stated on the product page, it shares a base body with Nemesis.

The default outfit is a black frilled crop top, black frill skirt, black-and-grey striped knee socks, and thick-soled sandals, with blue-edged black devil wings on the back and a long, plant-like tail trailing to the floor. The blue glow on the horns, tail tip, and wing edges is consistent across the whole body, giving a design unified around a glowing motif. A base-body (inner) image is also provided, showing this is built with modification in mind.

The gimmicks come in a two-tier Standard / Special structure. The Standard already covers flight, dash, varied glow, wing tracking, and toe tracking; the Special adds, per the product page, grass sprouting from footprints, a bell with a playing function, magic (flower field / butterfly summon / laser / shield), vanishing, and a comet transformation. There are about 550 expression shape keys and 25 preset expressions. Polygons are 118,397 / Performance Rank Very Poor, and Quest/Mobile support was added later. PSD, a parts-split guide, and stickers are bundled for modification, and the collaborating contributors (gimmick/tool work, bell audio, AFK motion, etc.) are credited.

#3: Pumachan the Puma / #nemnem

An avatar with puma animal ears and tail, a halo, and the character setting of a "net-addicted girl from the angel scene." It placed third (7,447 Likes), at ¥6,000. It wears a light-blue oversized "Angel Jersey" by default.

The defining trait of this pick is a two-part package: the avatar itself plus a dedicated "Angel Jersey" outfit compatible with 22 avatars. Outfit Prefabs for major avatars — Anomea, Shinano, Manuka, Miltina, Ichigo, and more — are listed on the product page, so once you like how the jersey looks on Pumachan, you can carry that same outfit over to the major avatars you already own.

What stands out spec-wise is 713 expression shape keys (the product page calls it among the most ever), with crouch / prone / AFK animations set, and full-tracking and pseudo eye-tracking support. The body comes in blue, black, white, and pink, and eight illustration T-shirts are listed as contents. It's assembled with Modular Avatar, which makes it easy to strip the default outfit and hair when swapping clothes — a practical point.

#4: Rui / JUSTDUCKY

A slender gothic-leaning avatar with a short bob, heavy bangs, and blue-to-purple eyes. A long tail with irregular snow-leopard/ocelot-like spots and matching spotted animal ears come standard. Fourth place (4,092 Likes), ¥6,000.

The default outfit is a layered lace set — a black vest, a floral lace inner, a belt, short pants, lace thigh-highs, and black strap shoes — with a flower brooch at the collar and a teardrop-mole-style face paint, all carefully built. The clothing is bundled in stages — the layered set, a simpler tube-top version, and lace underwear — so you can shift how much it shows by scene.

The core of this model is an 886-shape-key design that swaps the face itself (expression and face-change keys are separated). Near-different-persona builds are prepared — black hair / green eyes / standard skin, tan skin / ash blonde, and pale skin / silver — making it easy to run several characters from one body. Polygons are 146,254 / Performance Rank Very Poor, on lilToon + VRChat SDK 3.70 or later. The product page also notes a "right to pet Rui" linkage gimmick (Modular Avatar assumed) that changes expressions when introduced into StudioYONO's "Hanka," and a Mochifitter forward profile was added later.

#5: Basilisk / siroinoworks

A dragon girl in a black gothic dress, with black hair in a turquoise gradient, pink-to-red eyes, and large branching dragon horns. The marks are a spiked dragon tail fading to light blue at the tip and a small white skull hair accessory. Fifth place (3,026 Likes), ¥5,000.

This pick is a two-part set: the finished character "Basilisk" and a general-purpose dress-up base "RINNE Base S." RINNE Base S comes with material variants for swimwear-style, underwear, and skin/black-tights, usable as a foundation for modification or dress-up. The dragon-motif parts are practically built too: the horns, skull ornament, tail, and ears can be toggled individually from a radial menu, and the bang volume is slider-adjustable, so the horns can be removed when modifying the hairstyle.

The body comes in three color lines — black/turquoise, blonde/red-eye, and white-hair/red-eye — with 26 preset expressions prepared. Polygons are 52,642 / Performance Rank Poor, a lighter build among this Top 10. lilToon, with full-tracking, lip sync, and PhysBone support.

#6: Rinfei RE / #SASIKIZU

A dream-demon-motif androgynous boy avatar with ash-toned short-to-mid hair, one long braid on the side, and lavender eyes, accented by black horns, triangular cat ears, and a feather-like tuft on the head. Sixth place (2,393 Likes), ¥6,000.

The default outfit — a black high-neck sleeveless top, detachable black long sleeves, fingerless gloves, off-white wide pants, and teardrop sunglasses — dissolves the demonic motif into a street-leaning silhouette. Rather than overt ornamentation, it keeps the horns and tail within an everyday-leaning style. The base body even has abdominal shading, with two underwear layers prepared — built for modification and dress-up.

Shape keys are 15 for eye-tracking and lip sync plus 300+ others; polygons are 119,465 / Performance Rank Very Poor, with mesh 20 / materials 9 / DL size 32.22MB clearly stated. Contents include an SDK 3.0 Unity package, FBX, modification PSD, and a Mochifitter profile.

#7: Ortwa / アマノソラ

A shooting-star-motif chibi avatar (default height around 80cm) with a dark navy-to-black body, cyan-glowing hands and feet, and star-shaped eye highlights. It has a pastel-gradient bob and sprout-like ahoge. Seventh place (2,114 Likes), ¥5,000.

The default outfit is a white blouse, an apron-style one-piece (hem in a blue→purple→pink gradient with frills), dumbo-octopus (mendako) sandals, and navy leg warmers — a palette where the skin itself being night-sky-colored meshes with the concept. It uses the "Mamefriends shared base body" series, so the neck-down mesh is a shared standard, letting it ride the Mamefriends-compatible outfit ecosystem.

For gimmicks, a social gimmick where you hold the chest smart device in your left hand and the screen switches when you — or another player — tap with the right index finger, plus a face-bearing ring "Rinkun" surrounding the character (with expression variants, hidden instantly via a HandGun gesture without opening the EX menu). Expression shape keys are 317 plus 81 for the ring. Polygons are PC △55,963 / Performance Rank Poor, with a Mobile version △15,000 / Medium bundled separately — easy to recommend to Quest users.

#8: Petrea / ニャドラのおみせ

A witch-style avatar with a reddish-brown short bob, side braids, and green eyes. It wears a wide-brimmed pointed hat decorated with flowers and vines, and carries a staff and broom. Eighth place (2,023 Likes).

The default outfit is a sage-green puff-sleeve one-piece, a white apron-style overdress, a brown belt, and lace-up short boots — a witch style in green and white. Two staves (a natural wood branch staff / a thin black wand) plus a decorated broom are bundled as a set: grab the waist bag with the left hand and a staff with the right to summon them, open your hand to stow them, and they're also EX-menu switchable. A dedicated sidesaddle broom-riding motion is included, making this a high-completion witch-roleplay piece.

A thematically different additional outfit "Forest Festival Wear" (a white sundress, white antlers, and a sheaf of wheat) is also separately included, shifting the mood from a heavy witch image to a pastoral fairy/harvest-festival style. Color materials come in three combos — green/white, blue/white, black/white — and the expressions include playful options like star eyes. Polygons are full-set △86,356 / Performance Rank Very Poor (dress-up base only △39,437 / Poor, festival-wear-included △47,061 / Poor), and at ¥3,000 it's an approachable price for this level of craft.

#9: Nuar / 三原色工房

A nekomata-motif military-punk avatar with black cat ears inside white fur, reddish-brown gradient hair tips, and a boa-collar riders jacket. Ninth place (1,677 Likes), ¥5,000.

The default outfit is a black-based riders jacket, a harness, and military-leaning accessories, where the mouth mask moves in three stages — DEF / UP / DOWN — and a sci-fi handgun-firing gimmick is built into the character's punk setting. Hair and mesh colors are adjustable via material color changes.

The bundled clothing is broad: besides the default coordinate, there are an exposed inner, a swimsuit + bath towel, and standalone parts like boots and two sunglasses. There are 13 preset expressions, and polygons are a heavy 145,453. lilToon, with SDK 3.0 / PhysBone / full-body tracking support, and a Nuar-specific Mochifitter conversion profile was added later. The virtual gun's firing sound and the mask up/down gimmick credit collaborating contributors.

#10: Raelynn / 再生産紙＆だらけぐま

A demon-girl avatar built for a niche audience, with twin tails braiding a blue-purple-to-magenta gradient, heart/special-pattern eyes, and an X-stitch motif scattered across the face and body. Small bat wings, a forked demon tail, and a heart-shaped bat ornament are attached. Tenth place (1,663 Likes), ¥50,000.

The product page positions this as "an extremely high-character, niche-oriented model premised on small-volume sales." It's a fully scratch-built new base body; the default outfit is a black gothic maid dress, a lace-up harness, and thick platform boots. Fine purple tattoos cover the body, and the soles and toes have dedicated textures — a build that also keeps a digital-figure use in mind.

There are over 20 expression variants, with menu-based expression locking, gaze change, and lip sync (using FaceEmo), plus sample poses for Avatar Dance Stage. Buying it gives access to a Vol.1 expression-gimmick pack download, and a white rabbit plush stamped with "悪" is bundled as a separate model. Polygons are about 170k / Performance Rank Very Poor, on a module method that assumes Modular Avatar + AvatarMenuCreator + FaceEmo and lets you install only what you need. Character design is credited to TKKsn, 3D modeling and setup to Nekokakushi, and planning to Motokami as collaborators.

July 2025 Trends

Beyond the ranking, here's what the data says about all 52 avatars published on Booth in July 2025.

Metric	Value
Items in scope	52
Average likes	1,544
Median likes	560
Average price	¥4,043
Median price	¥3,500
Share that are free	about 12% (6 / 52)
Share priced ¥3,000+	about 60% (31 / 52)
Top 10 that sold after the page went up	4 (#2, #3, #7, #9)

Average likes of 1,544 against a median of 560. With first place at 17,347 pulling the mean upward, the shape is one strong item at the top and a long, wide tail beneath it. Median price is ¥3,500, with 17 items at ¥5,000 or above and 14 in the ¥3,000–4,999 band — those two bands alone are 60% of the field.

Taste: cool leads alone, fantasy and near-future follow

Taste tags put cool at 13 on its own, followed by fantasy 11, cute 10, dark 9 and near-future 8. Hardness placed above sweetness this month, and the simultaneous weight on fantasy and near-future — two very different directions — is the other notable part. The Top 10 reflects it: the all-black #1, the gothic #4 and #5, the military-punk #9.

One avatar stood out on the cool axis.

yasuke0u0's "Touka" is a near-future-leaning avatar with long black hair, red eyes and a technical standing-collar jacket. The finished body and the bare base ship as separate prefabs, with a Maya scene and FBX included for modification. Polygons run 92,658 for the full model and 52,815 for the base. Joy, anger, sadness and delight are mapped to left-hand gestures out of the box. ¥4,000.

From the dark side, one built entirely in white.

Vervain's "Miserum" pairs long white hair and a white frilled headdress with red eyes and long pointed ears. It builds its darkness out of white rather than black, drawing the unease from the contrast between bloodless skin and red eyes. ¥4,000.

Appearance: tails, horns and non-human traits on top

The appearance tally reads tails 12, horns 10, short hair 8, twintails 8, non-human 8 — species motifs took the top of the list. Tails and horns ranking above hairstyle and hair color says these avatars were built as something other than human from the outset, rather than human with an accessory added. The Top 10 bears it out: cat tails, dragon horns, snow-leopard markings, demon wings.

The furthest from a human silhouette was this one.

とりにゃん's "Shoggoth" is a non-human avatar with elf ears under a coating of black ooze. For all the cosmic-horror framing, the build is practical: a radial menu for fine body proportion tuning and a toggle that shortens the legs so feet don't clip through the floor in desktop mode. Face tracking and AudioLink are supported. It carries a Medium performance rank, holding the weight down where the Top 10 sits at Very Poor. ¥5,000.

On the horn side, one avatar leaned into material texture.

Pochi by KT's "Coco-chan - JuiceCocoBlanc" is described on its page as "a dragon girl of fabric and brass." Metallic horns and an openwork braided tail pair with a ruffled blouse and black skirt, and the shop presents itself as a fashion brand focused on convincing material texture — the world-building runs through cloth and metal. ¥8,000.

On the horn side, one release folds them into everyday dress.

Xelevia_Industry's "Moln" pairs grey short hair with large curling goat horns and green eyes, in an androgynous build. The outfit is a black-and-green vest over a white shirt, close to a school uniform — everything but the horns kept to an ordinary look. 69,793 triangles, 6 materials, 13 objects. ¥6,000.

Body type: standard proportions past half, mascots second

Body types came in at standard 29, mascot 10, chibi 6, short 6 and tall 1. Standard proportions hold a majority, but mascot types sit firmly in second at 10. In the Top 10, ELusion at #2 and Ortwa at #7 both placed with deformed proportions. Dropping the head-to-body ratio shifts where the modeling effort goes, so it's worth reading as its own field rather than a variation on standard.

From that mascot side, one built out of silhouette alone.

atelierSuuria's "SuuriaUSAGI" deforms a rabbit into a mascot-type avatar in plain white. Expressions come from nothing but the lines of the eyes and mouth, and a ghost variant ships alongside it. At ¥1,000 it sits toward the lower end of this distribution.

Outfit type: default outfits stay close to everyday clothes

Default outfit types spread thin: one-piece 4, jacket 3, dress 3, crop top 2, shorts 2. The character is carried by the species motif while the clothes stay everyday — that combination showed up repeatedly.

On the one-piece axis, one release was notable for how it was distributed.

アスよの店's "Meze" is an avatar with star-shaped eye highlights under a wide-brimmed hat printed like a night sky, silver-white twintails and a ruffled one-piece. Face tracking is supported. The price is ¥3,000, but a ¥500 plan is offered on the condition that you help spread the announcement post — reach and revenue handled as two separate things.

On the jacket axis, one release keeps to a uniform.

furude's "Tsukatsuki Rio" pairs very long black hair with a black blazer, a turtleneck and a pleated skirt. A thin halo floating overhead is the only thing that departs from the everyday, and that's where the character's nature shows. ¥3,000.

Price: ¥3,000+ is 60% of the field, six free releases anchor the bottom

The distribution runs free 6, ¥1–499 at 2, ¥500–999 at 5, ¥1,000–1,999 at 5, ¥2,000–2,999 at 3, ¥3,000–4,999 at 14 and ¥5,000+ at 17. Thirty-one items sit at ¥3,000 or above — about 60% of the field — with a median of ¥3,500. Avatars carry a large build per item, and this is where that lands. The top end reaches the ¥50,000 of #10; the bottom is anchored by six free releases.

From the free side, one built purely for play.

山野重工赤山派閥独立支部's "Aoba" is a mascot-leaning avatar with silver twintails under a teal cap, carried by half-lidded eyes and a comic mouth. A Quest-compatible model and a VRM version are bundled, with fallback support — a free release that still covers other platforms and lighter hardware.

From the ¥3,000–4,999 band, one that steps away from the human form.

nanontic's "Menanoname" pairs blue-grey skin and a white bob with heterochromatic gold and pale-blue eyes. Black tentacles spread out from behind what reads as a habit, holding a human silhouette while carrying an unmistakably non-human presence. ¥3,500.

July trends from a creator's view

Four things worth noting from the Top 10 and from July as a whole, read from a creator's side of the table.

Metric	July 2025
Items in scope	52
Median price	¥3,500
Median likes	560
Free releases	6 of 52
Top 10 price range	¥3,000 (#8) – ¥50,000 (#10)
Top 10 lightest / heaviest	△52,642 Poor (#5) / ~170,000 Very Poor (#10)
Top 10 that sold after the page went up	4 (#2, #3, #7, #9)

Notes for avatar creators:

Summary

July 2025 in avatars was a month of showing the character first and selling later, timed around the summer events. Four of the Top 10 opened sales weeks to months after their page went live, gathering likes through the announcement period, and that shows up directly in the ranking. Alué finishing nearly 6,000 clear of second isn't the kind of margin a launch-week rush explains on its own.

Look at what was actually built and species motifs hold the top of the appearance tags — tails 12, horns 10, non-human 8. These are characters designed as something other than human from the start, and the foundations under them split four ways: another creator's base, a shared base with earlier work, an existing shared-base series, or a fully new build. The price range runs equally wide, from a single ¥50,000 release down to six free ones, each aimed at a different person. Deciding who it's for and building the shape and the price around that answer — that's what shaped the month.

Other categories from July 2025

New releases published on Booth in July 2025 are covered by category in these monthly reports.

• [July 2025] VRChat Outfit Trends & Ranking | Booth Trend Analysis
• [July 2025] VRChat Hairstyle Trends & Ranking | Booth Trend Analysis
• [July 2025] VRChat Accessory Trends & Ranking | Booth Trend Analysis
• [July 2025] VRChat Small Item Trends & Ranking | Booth Trend Analysis
• [July 2025] VRChat Gimmick & Tool Trends & Ranking | Booth Trend Analysis
• [July 2025] VRChat World Trends & Ranking | Booth Trend Analysis

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About the data

• Aggregated: 2026-07-25 (original publication aggregated: 2026-05-19)
• Scope: avatars published on Booth between 2025-07-01 and 2025-07-31 (52 items)
• Ranking basis: like_count in descending order at the time of aggregation. Both the ranking and the statistics in this article have been re-aggregated
• Inclusion: the VRCFinder database only collects items with 300 or more likes, so anything below that threshold at the time of aggregation is not part of this set
• Note: the figures and ranking here are a snapshot from the aggregation date and may differ from current values. "Published" refers to when the Booth product page went live, which can differ from when sales actually began
• Specifications and prices reflect the Booth product pages at the time of writing. Sale prices and updates can change, so please check the Booth page before purchasing