[August 2025] VRChat Avatars Trend Report on Booth

From the new avatars published on Booth in August 2025, I'm looking back at the 10 that drew the most likes, with the data alongside. August reads as "two flagships — Eku (golden-brown long hair with cat ears) and Ichigo (cherry-pink with cat ears) — breaking far out in front, with a green crocodile, a free marine boy, a crab, and a stoat carrying the rest as low-priced or free easy-pickup models." The top two pulled away on likes, while the ranking as a whole leaned heavily on free and sub-¥1,000 entries, widening the price base considerably. On top of that, several ghost- and moth-motif non-human, horror-leaning models show up — and styles like these aren't bound to summer; they carry straight over to Halloween and other occasions.

📊 About the data　Aggregated: 2026-06-17 / Scope: VRChat avatars published on Booth between 2025-08-01 and 2025-08-31 with 300+ likes (51 items)

Top 10 Avatars

Ranked by like count at the time of aggregation (June 2026), I'll go through each one and what makes it tick.

#1: Eku / sep-neko-ya

A "girl who attends a magic high school," with golden-brown wavy long hair, cat ears and a tail, and red eyes. She took the clear #1 spot for August 2025 avatars (24,364 likes at aggregation).

Her strength is carrying two faces — everyday and magical-girl — in one avatar. The default casual outfit pairs a black ribbed-knit one-piece with a pale-gray jacket whose cuffs are houndstooth (the jacket is removable on the PC version), white over-knee socks, and black Mary Janes; on top of that, a separate black jumper-skirt uniform, "Asteria Lycee," is bundled in. From the action menu you can summon her magic effects through the "Takt" wand — conjuring light or flame, lighting a path with a spotlight — and even the AFK motion, where she dozes off still holding the wand, is built to match the world.

The spec sheet is flagship-grade too: 721 shape keys in total (587 facial + 47 MMD-compatible + 62 body + 25 hair/outfit). The PC body runs a heavy △147,567 (△83,397 for the dress-up version), but what stands out is that a separate Mobile avatar at △14,943 / Medium rank is included, ready to play on iOS / Android (formerly Quest) as-is. The base body is shared with PLUSONE's popular avatar "Milfy" (body only), and direction, design, and modeling were split across several people. The PC version is ¥4,800, with PC & Mobile and add-on accessory configurations to choose from.

#2: Ichigo / Hamini no Rittai-bako

A soft-bodied, mature-feeling avatar with salmon-pink semi-long hair (with a white inner color), white cat ears and a pink tail, and red eyes. She came in at #2 (19,916 likes at aggregation), forming August's two-flagship lead alongside Eku.

The default outfit layers a white high-neck bib, thin harness straps running from the chest across the shoulders and legs, a black pleated mini-skirt, black tights, and platform sneakers, topped with a wide-brimmed sun hat — a girly-meets-street mix where sweetness and a stylish edge sit together. Customization runs deep: there are about 70 body-edit shape keys (chest-size adjustment, push-in toggles and so on), and with 438 facial shape keys and 48 MMD keys, both face and body can be fine-tuned. The body is △108,083 plus △8,723 for the bundled Ichigo T-shirt.

What's interesting from a creator's angle is the after-release care. The creator pushed v1.01 through v1.04 in quick succession on launch day, folding in a tooth-position shape key, PhysBone tweaks, and clipping fixes one after another. A bonus Ichigo T-shirt and a set of 16 deformed-SD-character stamps round it out — a model that doesn't treat the sale as the finish line.

#3: Viostella / ROZIURA

A dreamy, gothic-leaning avatar with pale silver-to-lavender-gray long hair (the ends tinged blue-violet), purple eyes, droopy beast ears, and a fluffy tail. #3 (2,244 likes at aggregation) — there's a step down in likes from the top two, but the styles fan out widely from here.

The default outfit is a refined, uniform-based combination: a navy beret with a blue gem, a white sailor-collar blouse (lace-up cuffs), a mint-green ribbon tie, and a navy jumper skirt lined with gold buttons and mint suspenders. It carries 486 facial shape keys plus 28 facial-expression animations, along with idle / crouch / prone / AFK poses and even a menu to hide the hair. There's something to note around the base body, too: Viostella's body is a size-different (0.97×) shared design with the same shop's "Anias" — lining up the foundation for compatible items by sharing a body with a past work. A Mochifitter forward-conversion profile is also included on a trial basis, and the whole thing — character design through modeling — was handled solo by logical0010.

#4: Kuromaru / VolvoX

A crocodile mascot avatar — a chubby green body with a dorsal ridge, a row of white teeth, and round black eyes. #4 (2,059 likes at aggregation), helped along by an easy-to-grab ¥500.

Its appeal is how light and casual it is, low-priced and low-poly. At 10,688 polygons it's VRChat Avatar Rank Good (Quest Performance Rank Medium), and an Android UnityPackage is bundled in, so it travels on PC or Quest as-is. Expressions cover six hand-gesture-assigned faces plus around 60 blendshapes, and the highlight is that the "death roll" emote — the crocodile twisting and spinning — comes pre-configured. Tucking in one strong novelty motion like that does a lot for presence in a world.

#5: Teddy / Nonono-ya

An innocent boy avatar with golden wavy hair (the ends tinged orange), red eyes, and lower lashes as a charm point. He wears a marine-style default outfit — a marine cap, a white sailor top with a navy collar, a red shoulder bag, and black short pants. #5 (1,915 likes at aggregation), released for free.

This one starts from the creator's note that it was "made as VRChat-model practice and for personal use, but it came out so cute I'm giving it away free." Even free, it's properly set up with hand-sign-linked expressions like Fist / Peace / Gun, PhysBone, and pre-configured body Shrink keys, on an easy-to-handle build at Avatar Rank Poor (2.32 MB) and △68,451 polygons. Small touches like the light-blue bandage on the knee land well, too. It caught on widely enough that official Teddy merch later followed.

#6: Toyuki / Nejinocraft

A stoat-motif avatar with a white-to-pale-blue wavy bob, light-blue eyes, fluffy round white ears, and a big tail — a soothing model wrapped in a cool, translucent air. #6 (1,852 likes at aggregation). At ¥8,000 it's the highest-priced of this month's Top 10.

The craftsmanship that backs that price sits in two areas: the eyes and optimization. Around the eyes alone you get an Eye Depth setting that keeps the gaze meeting yours, four Eyelash bundles to pick from, an Eye Shape control for droopy/sharp eyes, and seven Eye Colors — adjustments that pay off in photos and expression-making. Facial shape keys come to 174 plus 29 custom, with Perfect Sync and MMD support. There's a weight angle, too: Avatar Optimizer trims the hidden parts of the body to keep △68,056 at Medium rank. So it's a thorough ¥8,000 model whose rank still lands mid-weight. Two extra hairstyles are bundled, and Mochifitter support was added later.

#7: Crab Friend / onntama shop

A loose-faced crab avatar — a round red shell topped with tiny round eyes and two eyestalks. Set up as a friend of the same shop's "Kanini," it's #7 (1,709 likes at aggregation), and free too.

This crab's whole point is being light, cute, and playful. At △6,314 it's the lightest in the Top 10, with a clean build of 28 shape keys and one material. Even so, it carries a claw open/close gimmick — "snip-snip" — and eight expressions, plus an AudioLink-reactive eye version. The terms are easygoing too ("use it freely"), and it's the kind of model you'll want to set next to its buddy Kanini.

#8: Enshika / Timu-ya

A kemo-shota fox boy — "a fox boy who's good at transforming" — with orange-blond spiky short hair, blue eyes, fox ears, a fox tail, and beast hands and feet. #8 (1,677 likes at aggregation). He wears a street-leaning default outfit: a white tank top, a black-and-orange jacket, and short pants.

The core here is that you can choose between two builds with different proportions — a standard shota-build +Head version (△135,192) and a low-proportioned, deformed chibi version (△116,699) — so you can enjoy the kemo-shota at the proportions you like. The base uses Legacy System Works' "PlusHead" body, so the +Head version rides straight into the +Head outfit ecosystem. The beast hands and feet are removable, and taking them off lets it run as a human-form body, too.

Hand signs come pre-configured at seven patterns each for the +Head and chibi versions, with lilToon, PhysBone, and full-body tracking support. The product page even shows it wearing another creator's +Head outfit — a model where the strength of sharing a body standard is on display.

#9: Gabuko / Dappou-sanso

A lively, child-build avatar crossing a shark and a wolf — fluffy spiky blue hair, blue-gray eyes, big beast ears, and a tail. #9 (1,641 likes at aggregation). A fanged smile and paw-pad hairpins catch the eye.

The fun here is how many shark touches are tucked into the design. The tail tip is shaped like a shark fin, the hoodie's zipper pull is a shark's face, and the collar is jagged like shark teeth — the more you look, the more shark shows up. The gimmicks are built childlike too: a crouch-walk motion that lets it scamper around on all fours, plus menu toggles for the fang on/off and swapping to jagged teeth (both lip-sync compatible). It runs △69,880 at Performance Rank Poor, with an outfit-swap Ex menu and around 60 color-change materials.

#10: Aries-kun / rls-house

A chibi-deformed boy avatar with black hair (blue-violet streaks) in a blunt bob and big black eyes. Paired with a nurse-cap-style hat and a purple cheongsam-like dress, it's a subculture-leaning model. #10 (1,561 likes at aggregation). ¥4,500.

Its character is the playful lore — "a 26-year-old man with a hobby he can't quite say out loud." The look is a small, deformed boy, while the setting gives it the swing of being an adult man. What's interesting in the build is that it bundles two versions, a normal version and a Safe-for-Work version, splitting the AFK pose and the degree of exposure between them — a considerate way to ship, with the safe version there from the start for anyone who'd rather. It comes with three colorways for hair, skin, and eyes (blond / black / tan skin), customization Prefabs and textures, and a base body shared across other works. It runs △101,502 at Performance Rank Very Poor, with 133 facial blendshapes. Note that the product page went up in August while the actual sale started about a month later, on September 30 — since this report groups by the page-publish date, it's counted under August.

August 2025 Trends

Rather than the ranking, here I read the trends across all 51 avatars published in August.

Metric	Value
Items	51
Average likes	1,666.5
Median likes	631
Average price	¥2,681
Median price	¥2,000

The median is 631 likes, the average 1,666 — a distribution where the top two pull the average up while the mid-and-lower tier stretches out thin and long — with a low median price of ¥2,000. With 10 free items and 17 at ¥5,000 or more, the price mass splits toward both ends.

Taste: Cool on top, Cute and Healing neck-and-neck

Cool leads with 9, followed by Cute 8 / Healing 8 / Laid-back Cute 6 / Casual 6 / Comical 6 / Kemono 5 / Dark 5 / Animal Motif 5. In July, Dark and Fantasy tied for first; in August, Cool takes the top while Cute and Healing — and below them Laid-back Cute, Comical, and Animal Motif — make for a relaxed, easygoing spread. It's all of a piece with the high count of mascots and animal motifs.

One that caught the eye on the cool side:

nibosiya's "IOLI" is a cool, handsome-looking avatar with flowing silver hair. A crossdressing-style harness outfit and platform boots stand out, and it carries 145 expression morphs. It shares a base body with several of nibosiya's own avatars — an example of stacking up cool work while reusing a body within a shop.

Appearance: Tails lead, beast ears and non-human follow

Tails lead alone with 12, followed by short hair 10 / long hair 8 / non-human 7 / blue eyes 7 / black hair 7 / kemono 6 / beast ears 6 / silver hair 6. Tails, kemono, and beast ears all landing high is August's big tell — and in the Top 10, animal motifs spread wide across Eku (cat), Toyuki (stoat), Enshika (fox), and Gabuko (shark-wolf). Non-human landing at 7 is hard to miss, too.

A model that gathers tail × kemono × non-human into one:

ZZZSHOP's "Noxel" is a non-human avatar built on a beast nun motif evoking a goat and a dog. With droopy ears, horns, and a tail, it pulls together a chic, gothic bearing in monochrome. At △56,868, it's a customization-focused model that bundles a Quest-compatible version and a Modular Avatar dress-up menu.

On the long-hair × non-human side, here's another that showed up outside the Top 10:

=Kagehira='s "White Moth" is an eerie non-human avatar — something faceless and fingerless — set up around "a moth drawn in a notebook found in the forest." Exhibited at Virtual Market 2025 Summer, it runs an extremely light △2,500, yet its grimy, tall silhouette and fluttering wings fit horror staging.

Body type: Standard build just over half, 11 mascots

Body type breaks down to standard build at 28 (about 55%) / mascot 11 / chibi 8 / petite 3 / tall 1. Standard build holds just over half, but what stands out is mascots climbing to 11 — nearly double the previous month. In the Top 10, #4 Kuromaru (crocodile) and #7 Crab Friend (crab) push into the upper ranks as mascot types, and together with #9 Gabuko (petite) and #10 Aries-kun (chibi), non-standard builds firmly hold up the back half of the ranking. Low-poly, low-priced builds you can pick up easily are what widened the base this month.

Outfit type: Short pants out front

Outfit type has short pants out front alone with 6, followed by hoodie 3 / crop top, gloves, necktie, and Japanese clothing at 2 each. In the Top 10, Teddy, Gabuko, and Enshika pair short pants with a boyish silhouette — the lively boy-and-kemono shapes that line up with the "relaxed, easygoing" weight in the taste data.

A short-pants × beast-ears example that showed up too:

Omurice's "Pudding" is an approachable boyish avatar with black hair, a knit cap, and dog ears, swaying a fluffy tail. Street-leaning hoodie coordinates suit it well, and it supports both forward and reverse Mochifitter conversion, so it's easy to widen its outfit range. At △58,733 and Avatar Rank Poor, it sits on an easy-to-handle build.

Price: Free and sub-¥1,000 near 45%, with a ¥5,000+ block above

The price breakdown: free 10 / ¥1–499 at 2 / ¥500–999 at 11 / ¥1,000–1,999 at 2 / ¥2,000–2,999 at 4 / ¥3,000–4,999 at 5 / ¥5,000+ at 17. Free and sub-¥1,000 together come to 23 (about 45%), a big mass in the lower half, with a ¥5,000+ block of 17 (about 33%) at the opposite end — a both-ends-heavy distribution. In the Top 10, too, #5 Teddy and #7 Crab Friend are free and #4 Kuromaru is ¥500, with several easy-pickup entries up top.

A free entry that left an impression:

Hebiyabu!'s "Gaon" is a free non-human avatar built on the concept of a curse in the shape of a moth. Toggle between flapping and folded wings from the menu and, in place of scale dust, talisman-paper particles scatter. It bundles Prefabs that follow the right hand, left hand, and head, plus the wings on their own — usable as decoration on your other avatars, too.

August trends from a creator's view

From the Top 10 and August's full numbers, here are four axes worth noting from an avatar creator's view. I've stacked two months so the differences against the July report are visible.

Metric	July 2025	August 2025
Items	45	51
Median price	¥3,500	¥2,000
Median likes	556	631
Free releases	6	10
Top 10 max price	¥50,000	¥8,000
Standard-build share	~44% (20/45)	~55% (28/51)
Mascot / chibi / petite / tall total	22	23

Notes for avatar creators:

Wrap-up

August 2025's new avatars left the impression of "a two-layer lineup, where the cat-eared 'Eku' (golden-brown) and 'Ichigo' (cherry-pink) broke far out front, with a green crocodile, a free marine boy, a crab, and a stoat holding up the rest as low-priced or free easy-pickup models." Taste had Cool on top while Cute, Healing, Laid-back Cute, and Animal Motif made for a thick, relaxed spread, and appearance was a month where tails, beast ears, and non-human all landed high.

From a creator's view, a heavy, built-out flagship and lightweight free/low-priced models shared the same ranking, and I could spot plenty of lightweight companion releases via Mobile and Android versions and Avatar Optimizer. The shared-body approaches split, too — "adopt another creator's body / share with a past work in the same shop / reuse your own" — and ghost- and moth-motif non-human models surfaced in numbers, the kind that aren't tied to a season and carry just as well into Halloween. From easy-pickup models to built-out flagships, each in its own style, the accumulation of creators who keep releasing is exactly what showed up as the breadth of this month's ranking.

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About the data

• Aggregated: 2026-06-17
• Scope: avatars published on Booth between 2025-08-01 and 2025-08-31 (51 items)
• Ranking basis: like_count (likes) in descending order at the time of aggregation
• Listing condition: VRCFinder's DB only collects products with 300 or more likes, so items that hadn't reached 300 likes at aggregation are not included
• Note: the figures and ranking here are a snapshot at the aggregation date and don't reflect later changes, so they may differ from current numbers. "Published" refers to when the Booth product page went live, which can differ from the actual sale-start date