[September 2025] VRChat Avatar Trends & Ranking | Booth Trend Analysis

From the new avatars published on Booth in September 2025, I'm looking back at the 10 that drew the most likes, with the data alongside. At the top is Rinasciita, a cherry-pink cat girl who flips between a loli and a big-sister face with a single shape key. Behind her came a fox goddess who brings a fox mascot and a kiseru pipe, an Alice-styled boy who comes in three color variants, and a deep-sea non-human that — despite its ¥22,000 price — is the lightest in the Top 10, a lineup wide in both taste and price.

The number of beast-ear and tail models, and the spread of builds that let you swap your existing outfits straight on via MochiFitter and shared base bodies, are the other things to watch in September. Ranked by like count at the time of aggregation (July 2026), I'll go through each one and what makes it tick.

📊 About the data　Aggregated: 2026-07-01 / Scope: VRChat avatars published on Booth between 2025-09-01 and 2025-09-30 with 300+ likes (42 items)

Top 10 Avatars

#1: Rinasciita / RIONESTA

A girly avatar with cherry-pink fluffy long hair, pink cat ears, and cherry-blossom highlights in the eyes. She wears a white off-shoulder frilly top with a pink cross-tie and holds a drink glass in one hand. She took the clear #1 spot for September 2025 avatars (17,592 likes at aggregation).

Her core is holding two moods in one avatar. Shape keys let you switch between a Type A (loli) and a Type B (big sister), and even a small change to hairstyle, outfit, or height shifts the whole impression. For those who enjoy editing she's a solid foundation, and for those who don't she offers two faces out of the box. The cat pet in the glass and the drink itself are bundled as gimmicks that work from the start.

The build is thick: about 620 shape keys in total (465 facial + 42 MMD-compatible + 53 body + 23 hair + 19 outfit + 18 lip-sync/eye-tracking). The PC body runs a heavy △163,865, but what stands out is that a separate Mobile version (△19,942, Good rank on Windows) is bundled in — a lightweight build ready for iOS / Android (formerly Quest) from day one. The PC version is ¥6,000, with a ¥7,500 PC-and-Mobile bundle also available.

#2: Nanodevi / Terai Country

A roughly five-heads-tall little-devil avatar with softly spread silver hair and big black curled horns. Purple eyes, a tear-mole under the eye, a black-cat hairpin, and star pins stand out, and slim legs peek out from an oversized fluffy-collared hoodie. It landed at #2 (7,706 likes at aggregation).

Its appeal is being cute as-is while staying easy to build on as an edit base. The horns and hair items come with shape keys for position and size, so you can nudge the angle and scale to taste. At △135,453 polygons, it's a well-composed little devil that looks good as-is.

On the setup side, lip-sync, hand-sign expressions, and arm articulation are preconfigured, so it's ready to move right after purchase. A MochiFitter forward-conversion profile was added later, letting you dress it in other avatars' outfits and widening the wardrobe. A try-on world is up too, so you can check the proportions and full-tracking feel before buying.

#3: LilLeo / Tonoda Shop

A rascally boy avatar with black-furred beast ears (white patches), cheeky half-lidded eyes, and fangs. A bandage on the nose, a blue bandage on the cheek, a red scarf, and a cheer-squad-style red-and-white outfit drive home a "banchou (delinquent boss)" character. It came in at #3 (6,114 likes at aggregation).

Its biggest strength is using the Mamefrenz shared base body. Mamefrenz is an avatar series that standardizes the below-the-neck body mesh, so outfits made for that standard fit straight on. In other words, buy LilLeo and you're already on the wide Mamefrenz outfit ecosystem — a big entry point for editors who want to reuse their wardrobe.

The spec is generous too: 176 expression-adjustment shape keys, 28 MMD keys, and 50 body-adjustment keys, with outfit and hairstyle changes handled from the expression menu. The PC version is △68,877, and a Quest version (△19,952) was added later, so it travels across platforms. Several people contributed, including Kame-yama, who provided the shared base body.

#4: Lumia / 24-Jikan Kyugyo

A soft-vibe avatar with pale, bluish-white semi-long hair and delicately feathered beast ears. Pink eyes, a white collared shirt, and a black ribbon tie give it a demure, composed look. It landed at #4 (4,060 likes at aggregation).

Its highlight is how freely you can dress it. It supports both forward and reverse MochiFitter conversion, so you can put other avatars' outfits on Lumia and put Lumia's clothes onto other avatars. Where one-directional support is common, two-way outfit exchange is genuinely handy for anyone who juggles multiple avatars.

The work is careful: 538 facial shape keys (including lip-sync and management keys) and 50 body keys for clip-through prevention. The whole thing is △82,544. A base body and PSD are included, and since release it's seen loungewear added and steady tweaks, with a Discord server as a contact point.

#5: Yuzuki / VIVID PLUM

A cat-girl avatar with fluffy wavy golden-brown medium hair and cream-colored beast ears. Purple eyes, a black X hairpin, a black V-neck top, and a ring necklace give it a natural, approachable feel. It came in at #5 (3,322 likes at aggregation).

Its appeal is that you can grow it on two fronts — dress-up and facial sculpting. Separately from the base, you can collect swimsuit, dress, and loungewear add-ons as ¥2,000 packages each, building a wardrobe by scene. The expression side is thick, too: 220 facial shape keys (43 for facial adjustment + 94 for the expression menu + 52 for perfect sync + 31 MMD) plus 44 body keys.

With 43 facial-adjustment shape keys, you can bend the shape of the eyes and jawline toward your own taste — a nice touch. The base body is △98,800, and a MochiFitter forward-conversion profile is provided. A free sample package is public, so you can check it in your own project before buying.

#6: Kyuko / Gorouya Honpo

A Japanese-style girl avatar with a silver bob, a single red streak in the bangs, white fox ears, and fangs that stand out. Cast as "a fox-god girl living in a future Japan," she wears a white miko outfit with a red obi, a gold bell, and red-and-gold gohei-style hair ornaments. It landed at #6 (3,070 likes at aggregation).

The fun here is playing with the whole scene through Japanese props. It bundles a fox mascot, "Kon," and a kiseru pipe, both toggled from the expression menu. A little companion to carry and a prop in hand instantly widen the world in a photo. On top of that, it supports the "Gorone (lie-down) System" gimmick, where you switch poses with the Z key, so even desktop users can strike a shot with ease.

Polygons run about 86,000 for Kyuko herself (outfit, hair, and body included), about 6,200 for Kon, and about 5,640 for the kiseru. There are around 370 facial shape keys and 49 preset expressions. It supports MochiFitter forward conversion and can be checked through the PolygonLoading try-on gimmick. The price is ¥5,480.

#7: Andrew / Ameinias Noctis

A boy avatar with a doll-like face, themed on Alice in Wonderland. Blue eyes, softly side-swept ash-brown bangs, a bonnet pinned with red roses, a ruffle-collared jacket, checkered short pants, and striped knee-high socks make for a classical, refined look. It landed at #7 (2,662 likes at aggregation).

Its highlight is how far a single body can swing on color alone. It comes in three color variants where hair, eyes, and jacket all change (brown hair / blue-green eyes / mustard, ash / blue eyes / light blue, blonde / red eyes / red), so even the same Alice mood can be tuned.

Both expression and form are finely built: 416 blendshapes in total (118 expression + 162 for editing + 18 adjustment + 15 lip-sync + 9 auto-blink + 52 perfect sync + 30 MMD + 12 blink animation), weighted heavily toward editing.

The base body uses Legacy System Works' "+Head" shared body, so it rides the +Head outfit ecosystem straight away. Polygons are △115,661. Avatar creator URO and character designer Petit Ange contributed to the build.

#8: Demon Gal Satanica / Boo Boo Bougainvillea

A demon-gal avatar with a pink bob, a purple streak, small black demon horns, and sunglasses perched on top. A white-and-black bomber jacket over a bikini top, black lace-up short pants, and pink thigh-highs make a belly-baring, glamorous style. A pentagram on the back and a heart piercing at the navel carry the demon-gal motif right down to the details. It landed at #8 (2,656 likes at aggregation).

Its biggest feature is that the bundled outfit fits eight popular bodies. It sets up via Modular Avatar onto Airi, Chiffon, Manuka, Ryosangata Norakyat Plus, Munkki, Shinano, Rurune, and Yoru-chan — so you can dress not only Satanica but your own copies of those bodies in this outfit. Outfit variants come in three: the standard outfit, a swimsuit (a yellow star bikini), and underwear.

Polygons run about △143,515 for the standard outfit, at Very Poor rank with Modular Avatar required. It carries 100-plus blendshapes and is verified up to 11-point tracking. Character designer Miyamoto Issa, 3D modeler Ukidake, and outfit adapter Otogikatari, among others, worked on it. The price is ¥7,700.

#9: Chantet / Nyawate-sou

A tan-skinned kemono avatar themed on the goddess Bastet and a dancer. Dark navy-purple hair with a red streak and purple gradient tips, cat ears topped with gold Egyptian-style horn ornaments, and red face markings stand out. It pairs a gold collar set with an ankh and blue teardrop jewels over a blue-gray outfit, and the pose — shouldering a large canopic jar — makes for a striking #9 (2,520 likes at aggregation).

Its appeal is that it builds the whole Egyptian-myth world into one avatar. The gold ornaments and jewels use a Crystal Shader to bring out clarity and shine, and together with the dancer's healthy figure, it makes for a one-of-a-kind model. There are 246 expression shape keys and 21 preset expressions.

Polygons are △183,513 in the base state (△91,263 for the body alone) — among the heaviest in the Top 10, but that weight goes into the density of the ornamentation. It supports Modular Avatar and FaceEmo, and a MochiFitter conversion profile was added later. A blend file for editing and a manual are included, so it suits those who want to work on it slowly. The price is ¥6,000.

#10: Shinkai Hitouo / kaibatu2mm LAB

A mermaid-type non-human avatar clad in deep-sea scales and fins. A body covered in red-black and silver scales runs with bluish glowing points; webbed hands and feet, a long tail fin, a red-scaled mask over the eyes, and sharp teeth make it a dark, fantastical non-human. It landed at #10 (2,079 likes at aggregation), and at ¥22,000 it's the highest-priced entry in this Top 10.

The core behind that price is balancing "lightness" and "amount to play with." You might picture a heavy model from a ¥22,000 tag, but at 35,108 polygons and Medium performance rank, it's actually the lightest in the Top 10 — built to carry out for photos or world-hopping alike.

The expression menu is dense: you can switch among seven outfits — a long coat, a formal jacket, and more — with color changes for scales, hair, and clothes, adjustments to how the eye-mask sits, and even a whole-body-scars toggle. The most interesting part is the tail fin, which ships with a swimming locomotion and lets you toggle between a fixed fin and swimming, plus foot-follow, all from the menu. It's a model built to play the deep-sea non-human from end to end.

September 2025 Trends

Rather than the ranking, let me read the trends from all 42 avatars published on Booth in September.

Metric	Value
Items	42
Mean likes	1,834.1
Median likes	839
Mean price	¥3,642
Median price	¥4,000

Median 839 likes, mean 1,834. The #1 Rinasciita pulls the mean up while the rest descend gently, and price came in high, with a median of ¥4,000 — a big jump from August (¥2,000). With 5 free items against 19 at ¥5,000+, the center of gravity leaned to the upper side this month.

Taste: Cute and Healing tied on top, Cool close behind

Cute and Healing tie for first at 10 each. Then Cool 9 / Animal Motif 6 / Kemono 5 / Laid-back Cute 4 / Casual 4 / Natural 4 / Fantasy 4 / Refined 4. Sweetness and healing run thick while Cool sits right alongside — September's shape — and the Top 10 held both healing/natural models like Yuzuki and Lumia and cool/dark ones like Satanica and Shinkai Hitouo.

One that caught the eye on the cool side is this.

MetaverseCreatorsTYO's "Licht" is a male avatar built on the concept of "a young man living quietly in a corner of the sleeping city." Languid gold eyes and silver short hair suit the night streets. Based on the Metacri shared male body, you can toggle the jacket and change the pants silhouette from the menu, and it bundles a tool that syncs dance and expression on the Avatar Dance Stage — a finely built cool-style model.

Appearance: Tails lead, Kemono and beast ears follow

Tails lead alone at 18, followed by Kemono 9 / beast ears 8 / long hair 7 / short hair 6 / cat ears 6 / blunt bangs 5 / fluffy fur 5 / dragon 5. Tails, Kemono, and beast ears together taking the top is September's defining trait, and in the Top 10 too, #3 LilLeo (black beast ears), #4 Lumia (beast ears), #5 Yuzuki (cat ears), #6 Kyuko (fox ears), and #9 Chantet (cat ears) put beast elements at the spine of the ranking.

As a symbol of tail × beast ears, this one appears outside the Top 10.

AmatoLand's "Gabu" is an energetic wolf girl with big wolf ears, low twin tails, and a fang-baring smile. On a chibi build, it packs touch gimmicks — petting the head and cheeks — and even a reaction when you pull the tail. It comes with two colors, two hairstyles, and five accessory variants like beast paws and a casquette, a model full of playful touches.

Body type: Standard build around 60%, 11 mascots

Body-type distribution: standard build 25 (about 60%) / mascot 11 / chibi 4 / petite 2. Standard build holds 60%, up further from August (about 55%). At the same time, mascots persist at 11, with animal and small-critter models forming a solid base beneath the standard-build flagships.

As a mascot you can play with, this one appears.

Yumeutsutsu Closet's "mochichira" is a full-body chinchilla mascot avatar, round and squishy like a rice cake. It sways with PhysBone, stretches when pulled, squashes when stepped on, and changes expression when petted — a load of playable gimmicks. Accessory-version prefabs for head-mounting and mouth-holding are bundled, so you can carry it along as a companion to your own avatar. At △6,080 it's light, and a Quest version is provided.

Outfit type: Short pants out front

Outfit type puts short pants out front alone at 6, followed by jacket 3 / apron, crop top, knee-high, and hoodie at 2 each. In the Top 10 too, #7 Andrew (checkered short pants) and #8 Satanica (lace-up short pants) land in the short-pants group, with active silhouettes and leg-showing coordinates spread widely.

One whose personality stood out in the short-pants group is this.

Kanzume Sabou's "ALMA-02" is a model built from an original character, "a vessel for the soul in the shape of a girl." With a pale-pink halo, long white hair, and rabbit ears, it pairs short pants with a garter belt for a yami-kawaii, cyber-leaning look. Based on Legacy System Works' "LSbody," it bundles a blend file and FBX, so editing and exporting to other formats is easy.

Price: ¥5,000+ near 45%, median at ¥4,000

Price distribution: Free 5 / ¥1–499 at 2 / ¥500–999 at 5 / ¥1,000–1,999 at 4 / ¥2,000–2,999 at 2 / ¥3,000–4,999 at 5 / ¥5,000+ at 19. ¥5,000+ takes 19 items (about 45%), nearly half the whole, and the median came in high at ¥4,000. The Top 10, led by #10 Shinkai Hitouo (¥22,000), has all 10 models at ¥5,000 or above — a month where finely built flagship avatars gathered at the top.

Within that, one low-priced entry that stood out is this.

Kisaragi Kaihatsu's "Hokori-kaze" is a robot-girl avatar with tan skin, black-and-gold armor, cat ears, and a tail. At an approachable ¥700, it's still built out with a mechanism to swap or hide limbs and hand parts from the menu, hover-movement locomotion, and 14 expressions mapped to left and right gestures. It shares torso and connector compatibility with the same maker's numbered-model line, so you can recombine parts to play with.

September trends from a creator's view

From the Top 10 and the September totals, let me pull four axes an avatar maker would want to note. To make the deltas against the July and August reports visible, I've stacked three months side by side.

Metric	July 2025	August 2025	September 2025
Items	45	51	42
Median price	¥3,500	¥2,000	¥4,000
Median likes	556	631	839
Free releases	6	10	5
Top 10 max price	¥50,000	¥8,000	¥22,000
Standard-build share	~44% (20/45)	~55% (28/51)	~60% (25/42)
Mascot / chibi / petite / tall total	22	23	17

Notes for avatar creators:

Wrap-up

September 2025's new avatars read as "the cherry-pink cat girl Rinasciita breaking far out front, with beast-eared, tailed girls behind her and a lineup wide in both taste and price — a fox goddess, a demon gal, an Egyptian dancer, a deep-sea non-human." The median price climbed back to ¥4,000, and after an August thick with free and low-priced models, this was a month where finely built flagships around the ¥5,000 mark held the top.

What stood out from a creator's view is how firmly the "swap your existing outfits straight on" build — via MochiFitter and shared bodies — has settled in as a buying axis. Together with the abundance of beast ears and tails, avatars are increasingly chosen not just on looks but on "how they'll fit into my own set of avatars." From sweet models to non-human ones, the steady accumulation of makers building in their own styles is what showed up as the ranking's breadth in September 2025.

Other categories for September 2025

The new Booth releases of September 2025 are covered category by category in my monthly reports.

• [September 2025] VRChat Outfit Trends & Ranking | Booth Trend Analysis
• [September 2025] VRChat Hairstyle Trends & Ranking | Booth Trend Analysis
• [September 2025] VRChat Accessory Trends & Ranking | Booth Trend Analysis

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About the data

• Aggregated: 2026-07-01
• Scope: VRChat avatars published on Booth between 2025-09-01 and 2025-09-30 (42 items)
• Ranking basis: like_count in descending order at the time of aggregation
• Inclusion condition: VRCFinder's DB only collects items with 300+ likes, so items that had not reached 300 likes at aggregation time are not included
• Note: The figures and ranking in this article are a snapshot at the aggregation date and do not reflect later changes, so they may differ from current values. "Published" also refers to when the Booth product page went public, which may differ from the actual sale-start date