[July 2025] VRChat Outfit Trends & Ranking | Booth Trend Analysis

A data-backed look at the new outfits published on Booth in July 2025, ranked by the likes they gathered. What stood out this month was deciding who a garment is for first, then building the avatar support and the price structure around that answer.

First place went to a white-and-red priestess kimono that comes with fox ears, a tail and hair ornaments (18,836 likes). Let's start there and work down.

📊 About the data　Aggregated: 2026-07-25 / Scope: outfits published 2025-07-01 to 2025-07-31 with 300+ likes (405 items)

Top 10 Outfits

Ranked by like count as of July 2026, with a look at how each one is put together.

#1: Tsukiko no Me / RINNETOKYO

A fox-shrine-maiden kimono with a white core: red pleated skirt, gold-brocade obi, a crimson-cord chest ornament, and a red-trimmed haori draped on the shoulders, finished off with fox ears, tail, a kanzashi hair pin and a bell-tasseled waist ornament. It took solo #1 in July with 18,836 likes.

The outfit covers 18 avatars including Shinano, Milltina, Airi, Moe, Manuka, Selestia, Sio, Chocolat, Chiffon, Lime, Mizuki, Rurune, Kipfel, Kikyo, Lasyusha, Mao, Milfy and Shinra. The Booth page lists per-avatar shape keys for chest, waist corset, hip, and thigh shrink — not just chest sizes — so most of the guesswork about how the silhouette will hold happens before purchase rather than after.

The trickier piece is the arm rig: natural arm motion is built using Rotation Constraint, so the latest Modular Avatar version is required. The trade-off is that haori sleeves overlap the arms cleanly, while older MA versions or a VRCFury co-install can break the arms. RINNETOKYO writes this constraint up front, which makes the modding boundary easy to read. The package ships Unity Package + MaterialPack + PSD. ¥2,000 on its own, ¥4,000 for the full pack covering every supported avatar.

#2: Chill out wear / LAYON

A unisex loungewear set: striped relaxed shirt, camisole (women's side) or tank top (men's side), and bottoms that mix and match freely. #2 with 13,750 likes.

The hook is that a FEMME (women's) and HOMME (men's) build ship in the same product. FEMME has shirt / inner / short bottom / long bottom / necklace / room shoes; HOMME has shirt / tank / long bottom / necklace / room shoes. Color variations are shared across both sides (excluding inner and tank), and the chest logo on the shirt plus the belt area on the bottoms swap through Unity material slots "main color 2 / 3."

Supported avatars total 15: Shinra, Shinano, Airi, Manuka, Lasyusha, Lapwing, Sio, Minase, Komano, Hanka, Milltina, Rurune, Alué, Mayo, and Misaki — covering both feminine and masculine-leaning bases. Mayo (March 2026) and Misaki (May 2026) were added after publication. Each avatar's chest shape keys (Breast big / small / flat / cow) are spelled out individually. Polygons land at △31,733 FEMME / △28,046 HOMME, on the lighter end, and an in-VRChat menu toggles the shirt and room shoes. ¥1,800.

#3: Z9_1st anniversary gift / Z9

A subculture-leaning casual set: a hanging-eared cap with a bone pin, a half-zip jersey with a logo print, and a long-sleeved white inner. It's the free release marking Z9's first shop anniversary, and it landed at #3 with 13,684 likes — a free outfit inside the month's top three.

The outfit covers ten avatars: Sio, Manuka, Chiffon, Shinano, Chocolat, Moe, Kipfel, Mamehinata, Milfy, and Milltina. The product page shows three colorway variations — light blue × white, pink × white, and black × white — with the half-zip and the cap as detachable parts. Chest shape keys for Manuka and Milltina are spelled out.

It's a free product, but the Terms of Use explicitly cover streaming, YouTube uploads, and fan-facing digital content as permitted — only physical merchandise and commercial use need prior contact. As a first-anniversary giveaway, it bundles 10 supported avatars, a detachable cap, three colorways, and Manuka / Milltina shape-key support, which is a lot of substance for the "free" bracket.

#4: Agent D / CYCR (Cyber Critter)

A tactical outfit: silver high-ponytail with a forehead sensor band, a black brocaded crop top, a chest harness, gartered short pants, and decorated arm bracers. It's #4 with 12,863 likes. A new release from CYCR (Cyber Critter) — the creator behind the popular Midnight Fox 2.0 — and it lands in the brand's signature "hairstyle-included outfit" format.

The set supports 15 avatars: Shinano, Kikyo, Manuka, Selestia, Shinra, Sio, Moe, Airi, Rurune, Mizuki, Lime, Chiffon, Chocolat, Plum, and Milltina. CYCR splits pricing across four packages — outfit only at ¥1,400, full set at ¥2,600, and ¥3,100 with the hair — so buyers can pick the part they actually need.

The body specs are disclosed plainly: Polygons 317,442 / Textures 101.2MB / 30 Physbone components / 7 colliders for the outfit, plus 34,941 / 38.6MB / 19 components / 1 collider for the hair. Thirty Physbone components is a lot — that's how the harness chains, garter straps, and the assorted dangles all move physically. The package ships Unity Package + Texture + PSD + PNG + Blender files for full mod / retex support.

#5: Silver Inquisition / CYCR (Cyber Critter)

A high-contrast white-and-black inquisitor nun outfit: a veiled headdress, a long brocaded dress, and a great-sword in hand. #5 with 12,045 likes. CYCR's second Top 10 entry of the same month, following Agent D at #4 — this one sits closer to the brand's earlier Azure Virtue line, with a sister-class fantasy direction.

Supported avatars total 16: Shinano, Kikyo, Manuka, Selestia, Shinra, Sio, Moe, Airi, Maiya, Rurune, Mizuki, Lime, Chiffon, Chocolat, Milltina — plus Maya for shape-key compatibility. As with Agent D, per-avatar chest shape keys are listed in detail, including Milltina's specialty keys (Breast Cow / Small / Flat).

The body specs come in at Polygons 200,197 / Textures 94.1MB / 17 Physbone components / 3 colliders. About half the Physbone budget of Agent D, which is right-sized for the silhouette this outfit needs — veil, skirt, and sleeve drape. Package contents are Unity Package + PSD + PNG + Blender files, shader is lilToon, at ¥1,400 on its own or ¥2,600 for the full set. Agent D (tactical) and Silver Inquisition (sister) hitting the same Top 10 in different lines is a good marker of how much range the brand is operating with.

#6: Lunabelle / EdgeMode

A cat-maid outfit: white drop-eared cat-ear headband, a frill-trimmed black mini dress, a white apron, black tights, and ribbon-laced strap shoes. #6 with 11,705 likes. A new release from EdgeMode — the creator behind the popular Lilith Vice — and it fuses the brand's black-gothic line with maid and cat-ear cuteness.

The outfit supports 16 avatars: Milltina, Shinano, Manuka, Kikyo, Selestia, Moe, Shinra, Chocolat, Chiffon, Lime, Rurune, Mizuki, Airi, Sio, Mao, and Milfy. The Booth page shows seven colorways — black / mocha / light brown / pink / light blue / purple / red-burgundy — in a single lineup image.

On the rigging side, the chest ribbon and the name-tag use a Parent Constraint, which means rescaling the outfit needs the constraint flipped off first, adjusted, then flipped back on. Shrink shape keys are recommended for joint clipping, so the places where dressing usually goes wrong are answered in advance. Manuka's Breast_big shape key is supported across the 0–100 range; for the larger Big_Plus size, a dedicated separate Prefab ships, so the silhouette doesn't break at that scale. ¥1,800 on its own, ¥3,600 for the full pack.

#7: ANTRIX / ちよ屋 -chiyoya3D-

A boyish urban-tech sailor set: sailor collar, striped shirt, a riders-style jacket, a backpack, headphones, and chunky platform sneakers. #7 with 11,639 likes. Ships with a Women's version and a Men's version that have slightly different cuts.

The headline is 30 supported avatars (22 women's + 8 men's), the highest support count in the Top 10. Women's covers Rinne, Misaki, Ramune, Shinano, Rurune, Shinra, Manuka, Lime, Chiffon, Chocolat, Milltina, Marycia, Lapwing, ScentedV2, Lucifer, Nemo, Sio, Mayo, Shiratsume, Milfy, Hibiki and the MARUBODY common base. Men's covers Bokusei, Mao, Hanka, Kuuta, Zev (on the V3 common male base), Kanata, Minase, and Komano — crossing into +Head common-body and MARUBODY territory as well.

Per-avatar chest shape key support is marked ○ / × explicitly per avatar, so buyers can confirm which keys actually fire on their base before purchase. Polygons land at Women's △91,155 / Men's △92,378, with separate meshes per side. Installation takes both the per-avatar UnityPackage and the shared material UnityPackage, which the page walks through up front. From ¥1,700.

#8: PSYKHE / Mirène Line

An intelligent-formal outfit aimed at doctor / office / commuting scenes: a lab coat, a buttoned shirt, a tight skirt or slacks, a buckle belt, and stockings with a thigh-mounted holster. #8 with 11,591 likes. A new release from Mirène Line — the creator behind the popular Cipher Cloak — and it extends the brand's signature tight-formal line with "lab coat" as a new motif.

Supported avatars come in at 22: Milltina, Shinano, Manuka, Selestia, Rurune, Mizuki, Chocolat, Lime, Chiffon, Moe, Airi, Sio, Milfy, Kipfel, Mao, Lasyusha, Shinra, Minase, Bokusei, Hanka, Kanata, Komano. Counts that high are on the upper end of the Top 10, and the lineup includes masculine-leaning bases like Bokusei, Hanka, Kanata, and Komano — usable across genders.

Heel-related shape keys (Foot_heel / Foot_heel_high / Toe_heels) are spelled out per avatar. The angle of the toes in heels changes how the whole outfit reads, and it is matched base by base. Shaders combine lilToon with Glass Shader for the lab coat's translucency and the slacks' fabric feel. Three price tiers — men's ¥1,800, women's ¥2,000, full pack ¥4,000 — let buyers pick the scope they need.

#9: Gekka no Jaen / EXTENSION CLOTHING

A lavish oiran kimono: black ground with gold brocade, a red obi, sakura petals drifting, a large snake coiled around the body, and a paper umbrella that opens and closes. #9 with 11,240 likes. A new release from EXTENSION CLOTHING — the creator behind the popular Valkyrie — and it belongs to the line the brand calls "Genei Waso" (Phantom Japanese Attire).

Supported avatars total 12: Milltina, Shinano, Airi, Shinra, Manuka, Moe, Selestia, Rurune, Chocolat, Sio, Lasyusha, Milfy. Modular Avatar is required, and each avatar's chest shape keys (Big / Big_Plus / Small / Cow) are individually pinned.

The selling point is gimmickry baked into the outfit: a dedicated login sequence with sound, a kiseru (Japanese smoking pipe) gimmick with two-handed support that actually puffs smoke, an openable / closeable paper umbrella, sakura-petal particles, a desktop-friendly pose-set for photo work, and an animated giant snake summon. The kiseru even has a custom grip override animation. For advanced modders, the snake also ships as a standalone Prefab, separable from the outfit. Polygon counts: outfit body △116,900 + hair ornaments 11,000 + gimmicks (kiseru 8,000 / umbrella 19,000 / snake 7,000). ¥2,200 on its own, ¥4,500 for the full pack — and the full pack covers later avatar additions at no extra cost.

#10: Urban Tech Riptide / Siromori

A white-and-aqua jacket with a puffed life-vest collar, a phone holder hanging from the neck, a bottle and light on the belt, goggles and a snorkel on the head, and a shark tail fin at the back — waterside gear rebuilt as city clothing. #10 with 10,497 likes. A new release from Siromori — the creator behind the popular Urban Tech Obsidian — and another entry in the brand's ongoing "Urban Tech" line.

Colorways run to 11 in total: six vivid tones (aqua, lime, pink, orange, red, yellow) plus five pale ones in white, grey and light blue. Short pants ship in black and white, and the sandals are prepared per colorway. True to the "techwear woven from the flow of water and a sense of freedom" concept, it takes the summer brief somewhere other than swimwear — the water gear reads as equipment you can wear.

Supported avatars are Milltina, Shinano, Manuka, Selestia, Airi, Kipfel, Mamehinata, Chocolat, Bokusei, Rurune, Kaguya, Milfy and Mayo, with Kaguya added after publication. Specs come in at △164,136 / 22 skinned meshes / 33 material slots / 69.85MB texture memory. Installation takes both the per-avatar outfit package and the shared material and texture package. ¥2,300.

July 2025 Trends

Beyond the ranking, here's what the data says about all 405 outfits published on Booth in July 2025.

Metric	Value
Items in scope	405
Average likes	1,790
Median likes	892
Average price	¥1,177
Median price	¥1,200
Share that are free	about 7% (28 / 405)
Items tagged "MA compatible"	139
Top 10 covering both genders	3 (#2, #7, #8)

Average likes of 1,790 against a median of 892. The ten items above 10,000 pull the mean up, but a median of 892 says plenty about how deep this category runs. Median price is ¥1,200.

Supported models: Shinano, Manuka and Milltina lead

Supported-model counts come in at Shinano 229, Manuka 205 and Milltina 196 — three models clustered around 200 — followed by Chocolat 163, Rurune 133, Chiffon 129, Airi 126, Lime 119 and Milfy 115. If you're choosing where to start, the numbers say those top three.

But the Top 10 also holds ANTRIX at 30 models, PSYKHE at 22 and Tsukiko no Me at 18. Fitting three models closely or twenty-plus broadly — both approaches placed.

One release stood out for the breadth of its support.

C.C.MATILDA's "Shikkoku Serenade" is a gothic outfit pairing a black corset dress with an eyepatch and garters. Its draw is that a coffin-shaped sofa you can sit in and ride comes bundled with the outfit, later updated with a function that adjusts the position of a friend sitting beside you. Extra coffin colors ship separately, along with an animation for lounging on it. Support covers 17 avatars and has kept growing since release. ¥1,800.

Outfit type: swimwear tops the field, the Top 10 goes year-round

Outfit types run swimsuit 88, shorts 65, bikini 63, one-piece 55, jacket 42 and skirt 42. Swimsuits and bikinis together make 151 items — the summer showing you'd expect in July, backed by keywords like summer clothes 48 and swimwear 38.

And yet the Top 10 contains no swimwear at all. The top is held by a priestess kimono, loungewear, a jersey, tactical gear, a maid outfit and an office look — clothes that work in any season. Summer pieces build the volume; year-round clothes take the top. That two-layer structure shows clearly this month.

From the summer side, one waterside release.

HB_shop's "Seaside Breeze" layers a sheer pareo over frills, finished with a straw hat and sunglasses so the whole seaside coordination lands as one set. ¥1,300, published to line up with the summer event season.

Another summer piece, built to read as street clothing.

ALICE's "Amaryllis" layers an open-knit cardigan over a black bikini top and denim shorts. Rather than swimwear on its own, it assembles the layering that lets swimwear work as street clothing, in white, black and grey. Sixteen avatars, ¥1,600.

From the bikini side, one release that builds out the props too.

TiramisU's "Shark Splash" pairs a black-and-white jacket and bikini with a water gun shaped like a shark. A particle effect for firing it ships alongside, so it's something to play with rather than only wear. Sixteen avatars, ¥990 — a release that separated itself inside the crowded summer field through the gimmick rather than the garment.

Taste: sexy leads alone, casual and girly follow

Taste tags put sexy at 132 alone, followed by casual 86, girly 80, cool 77 and street 73. Summer exposure pushes sexy up, but casual and street together reach 159 — the directions stay spread out.

On the cool side, one release aimed at a shared-base series.

#nSignature's "Shadow Lynx Hoodie" is built for the Mamefriends shared base — a series that standardizes the body mesh from the neck down, so any avatar in it can wear the same clothes. Rather than fitting one avatar at a time, you fit the standard once. It's a second route through this category. ¥1,800.

One from the leading sexy axis as well.

NookNook's "Scarlet Hymn" is an oriental-styled dress combining a face-covering veil with gold ornamental chains. Built around red and white, it ships in 45 colors, so the same silhouette swings a long way in mood. Fifteen avatars, ¥1,800 — a revealing cut pulled back toward elegance by the density of its ornament.

Color: white and black stand level, far ahead of the rest

White 262 and black 250 stand level, leaving blue at 75 far behind — the two neutrals together outweigh everything else more than threefold — with red 71, pink 63 and light blue 62 following. Colors that sit comfortably against any hair or skin tone stay the default for clothing.

One release built around black.

くるるしっぽ's "Kuroneko JK Uniform" is a black sailor uniform with cat motifs, notable for shipping with an eye texture so the face reads differently along with the clothes. ¥800, aimed squarely at the standing demand for a black school uniform.

And one from the white side.

#aikawalab's "Milkystar" pairs a white flared skirt with a black top for a stage look. Several colorways change only the accent tone, so white stays the lead while the impression shifts. ¥1,500 — the month's two dominant colors showing up inside a single garment rather than across the field.

Accessories: ribbons, belts and hats on top

Accessory tags read ribbon 55, belt 52, hat 52, choker 48, necklace 34 and chain 29. Ribbons and belts sitting level says the girly-decoration and hard-gear directions are being built in roughly equal measure — and the Top 10 shows it, with a maid outfit of ribbons and bells next to tactical gear locked down with harnesses and chains.

One release with the ribbon as its centerpiece.

VELLIE's "Kissy Pop" pairs a large ribbon headdress with a frilled skirt. Two colorways in pink and black ship with the props included — a heart-shaped bag, knee socks and all. ¥1,500, and about as direct an expression as you'll find of the month where ribbons took the accessory lead at 55 items.

Price: ¥1,000–1,999 holds 226 items, over half the field

The distribution runs free 28, ¥1–499 at 17, ¥500–999 at 101, ¥1,000–1,999 at 226, ¥2,000–2,999 at 27, ¥3,000–4,999 at 4 and ¥5,000+ at 2. The ¥1,000–1,999 band alone holds 226 items, 56% of the field, with a median of ¥1,200. This is the category's clear standard.

One of the 28 free releases.

影踏遊戯's "Crescent Stir" is a free outfit supporting nine avatars — nine models' worth of fitting on a release that costs nothing, which makes it a way in for anyone trying dress-up for the first time. Free releases are about 7% of the field, but as the third-place jersey shows, a giveaway can reach the top in a month like this.

July trends from a creator's view

Four things worth noting from the Top 10 and from July as a whole, read from a creator's side of the table.

Metric	July 2025
Items in scope	405
Median price	¥1,200
Median likes	892
Free releases	28 of 405
Top 10 avatar support	10 models (#3) – 30 models (#7)
Top 10 covering both genders	3 (#2, #7, #8)
Creator with two Top 10 entries	CYCR (#4 Agent D, #5 Silver Inquisition)

Notes for outfit creators:

Summary

July 2025 in outfits was a month where the releases that placed decided who the garment was for, then built avatar support and price units around that answer. Second place bundles both genders, seventh designs the two versions separately, eighth supports 22 models including male bases. Each starts from the question of what body the intended wearer is using — and stacks a pricing structure of singles, full sets and separately sold hair on top of it.

The priestess kimono reaching 18,836 likes owes as much to that same discipline as to the completeness of the set: shape key support disclosed model by model, doubts settled before purchase. Across the whole field, swimsuits and bikinis made 151 items, yet the Top 10 was held by clothes you can wear all year. Ride the season and rise fast, or build something that accumulates — the same garment behaves differently depending on which you choose, and this month's ranking shows both at work.

Other categories from July 2025

New releases published on Booth in July 2025 are covered by category in these monthly reports.

• [July 2025] VRChat Avatar Trends & Ranking | Booth Trend Analysis
• [July 2025] VRChat Hairstyle Trends & Ranking | Booth Trend Analysis
• [July 2025] VRChat Accessory Trends & Ranking | Booth Trend Analysis
• [July 2025] VRChat Small Item Trends & Ranking | Booth Trend Analysis
• [July 2025] VRChat Gimmick & Tool Trends & Ranking | Booth Trend Analysis
• [July 2025] VRChat World Trends & Ranking | Booth Trend Analysis

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About the data

• Aggregated: 2026-07-25 (original publication aggregated: 2026-05-22)
• Scope: outfits published on Booth between 2025-07-01 and 2025-07-31 (405 items)
• Ranking basis: like_count in descending order at the time of aggregation. Both the ranking and the statistics in this article have been re-aggregated
• Inclusion: the VRCFinder database only collects items with 300 or more likes, so anything below that threshold at the time of aggregation is not part of this set
• Note: the figures and ranking here are a snapshot from the aggregation date and may differ from current values. "Published" refers to when the Booth product page went live, which can differ from when sales actually began
• Specifications and prices reflect the Booth product pages at the time of writing. Sale prices and updates can change, so please check the Booth page before purchasing