A look back at the new small items published on Booth in July 2025, ranked by the likes they collected, with the data alongside. The July Top 10 lined up a gothic photo prop, a fantasy sword, a sweets delivery set, a mecha pet, a sci-fi terminal, a soothing plushie, a magic-circle effect, a vehicle, a weapon gimmick, and a world-building tool — its defining trait was that there was no single dominant genre. Of the 125 items in scope, about 62% (77) carried a gimmick and about 60% (75) supported Modular Avatar, so gimmicks were clearly the lead, and free releases were thick too at about 27% (34 items). The median price was ¥500 and the median like count was 564. Summer-keyword pieces showed up as well, but the very top was taken by year-round gimmicks and tools that work regardless of season.
📊 About this data Compiled: 2026-05-29 / Target: small items published on Booth between 2025-07-01 and 2025-07-31 with 300+ likes (125 items)
- Top 10 Small Items
- #1: Illusionist / TRISTA
- #2: Sanguis Luminis / CYCR (Cyber Critter)
- #3: MoguMogu Delivery / PetiDoll
- #4: Mechanic Shark / marumaru
- #5: Kip-Boy / ととの玩具箱
- #6: Wobbling! NEKO / sooool
- #7: In the Name of Love and Justice! Arcana Slave / ミル工房
- #8: Fluffy Airplane / KBのおもちゃ箱
- #9: Circuit Breaker / おぎにり
- #10: Virtual Market 3D Video Player / バーチャルマーケット公式
- July 2025 Trends
- Features & Gimmicks: MA support and particles lead, world-anchor follows
- Taste: Cool, Joke and Comical bunched together — a wide spread
- Item Type: weapons, guns and katana make up the base
- Price: 82% under ¥1,000, nearly 30% free
- A creator's-eye view of July: breadth, gimmicks, free releases, and summer
- Summary
Top 10 Small Items
A ranking by like count as of the compile date (May 2026), looking at what makes each one special, one at a time.
#1: Illusionist / TRISTA
A magical artifact called a "Tactical Burning Core," shaped like a cigarette. It's a three-piece set — box, lighter and cigarette — in black and silver, with a rose-and-baroque pattern on the box and a cross emblem on the lighter (which can be toggled off). It's a new release from TRISTA, the creator behind the popular small item "Seeker [Magic Gun]," bringing a gunsmith's level of detail to a photo prop.
The appeal is the sheer volume of gimmicks. Just the everyday motions — pulling out and putting away the box and lighter, opening and igniting the lighter, lighting the cigarette and smoking it down over a few minutes, flicking ash, throwing it, holding it in your mouth and passing it hand to hand — add up to over a dozen actions. On top of that, an attack form unlocks a "fire gun" that shoots flame from the lighter, a fireball from exhaling and igniting combustible smoke, an exploding thrown cigarette, a smokescreen, and a full-volley cigarette launch. The one to watch is Global Mode. Turn it on and players who both own the item can pass cigarettes from the box to each other's mouth, or light each other's cigarettes — interactive gimmicks between users. Quietly lighting someone else's cigarette has long been a familiar bit of VRChat communication, and what's praised here is how the piece layers the flashy attack-form effects on top of that classic exchange to widen the play a notch further.
It's △14,379 polygons with 30 parameters, and comes with 7 box colors, 4 lighter colors, 2 cigarette colors and a PSD. It assumes lilToon + Modular Avatar (MA 1.9.13+), is not Quest-compatible, and is built for serious PCVR play.
#2: Sanguis Luminis / CYCR (Cyber Critter)
A silver longsword engraved with runes, paired with a black leather sheath bearing a cross. Titled "Silver Inquisition," it's a sword prop suited to medieval-fantasy knight and inquisitor roleplay. As the product art — set against misty castle ruins — suggests, the design leans all the way into a heavy, classic metal feel.
CYCR is a creator who gives away an item with genuine standalone appeal as a small item for a limited time, then funnels people toward the outfit that includes it. This one too — the longsword and sheath set — was given away free for three days at launch, after which it becomes available as part of the hair-and-outfit bundle "Agent D." You pick it up as a small item first, which spreads follows and awareness, and it leads into the main outfit from there.
The shadows are noted as requiring a PCSS (soft-shadow) world, so it shines where lighting works. Built on lilToon, it's a versatile sword you can equip simply on its own.
#3: MoguMogu Delivery / PetiDoll
A retro-cute set item built around a "delivery" concept. It's made up of 6 colorful donuts, 4 softly animated ribbons, a retro coiled-cord handset (mosimosiPhone), and 6 pull-and-eat "mogumogu" donuts, with the menu card listing donut types like Flour / Heart / Normal / Star / Rabbit.
The donuts double as world assets, so they work as accents in cafe or photo scenes — a nice two-sided appeal. The handset comes with position data fit to 20-plus avatars including Manuka, Shinano, Airi and Shinra, while the ribbons and mogumogu donuts are positioned to your head yourself. The price is a choice between "All Menu ¥600" and "All Menu + Delivery Fee ¥900" (identical contents) — a playful bit of pricing that lets you add a "tip" for the creator.
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#4: Mechanic Shark / marumaru
A navy-and-cyan glowing mechanical shark with a segmented, jointed body. Normally it follows your avatar like a pet, and if you get too far away it catches up with a jet burst from its tail fin — a charming bit of behavior. It cuts power as if turned off while you're AFK, and issues a warning if held too long; situation-aware motions are woven in throughout.
The highlight is the transformation gimmick. Transform it from the EX menu and its mouth opens into a muzzle, and in that state it can fire a beam. While transformed it world-anchors and returns to its initial position, and the back fin shifts to reveal a sit point a friend can ride on. It's a greedy little piece that's pet, vehicle and weapon in one body. Assumes Unity 2022 + lilToon + Modular Avatar.
#5: Kip-Boy / ととの玩具箱
A gimmick-equipped 3D model that recreates the wrist-mounted information terminal from a certain post-apocalyptic game. It carefully captures that terminal's vibe — STAT / INV / DATA / MAP / RADIO tabs on a green CRT-style screen, HP / LEVEL / AP stats, and a character silhouette. It's built for Mochiyama Kingyo's Kipfel (Mamefriends), and fits other avatars with size adjustment.
The gimmicks lean into the terminal feel too: it packs a powering-on screen, a knob to switch screens, two lights, a two-stage Geiger counter (with sound), playback of up to three music tracks, and a PhysBone-equipped extendable rear connector. It launched on 2025/7/25, but was updated to v2.0 just six days later on 7/31, adding a cassette-tape slot on top (open/close by tapping with a closed right hand) and a simple pen function on the rear connector. A piece you can sink into for retro-futuristic roleplay.
#6: Wobbling! NEKO / sooool
A small, squishy, cat-shaped plush that wobbles. With simple dot eyes and pink cheeks in white, black and grey-eared variants, it's a soothing little item you can set anywhere — on your head, on a shoulder, wherever you like.
The contents are minimal — just FBX, prefab and textures — and because the PhysBone is already set up, the wobble works the moment you install it. In a month where weapons and gimmicks crowded the upper ranks, this collected over 2,700 likes with sheer "no positioning needed, free, and just plain cute" decisiveness — a piece that's simply soothing to have around.
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#7: In the Name of Love and Justice! Arcana Slave / ミル工房
A magical-girl-style effect gimmick where a heart-shaped magic circle and several fantastical circles unfold in a chain, with a beam extending from them. The operation is easy to follow: turn it on from the EX menu, set both hands to an open (paper) sign and the circles deploy and begin a chant, then a beam fires in two stages as you wait.
Though it's a free release, the creator added a normal attack ("Ai ni!") and an Arcana Beat the very next day on 7/14 — a good sign of attention right after release. The particles are large enough that the creator asks you to avoid using it in crowded public spaces, a piece that goes all in on the scale of the effect. It's made in line with Project Moon's fan-work guidelines.
#8: Fluffy Airplane / KBのおもちゃ箱
A vehicle gimmick: climb into a classic red-and-white propeller plane and float through the air. Its biggest selling point is that players who both have the airplane can dogfight (air battle) each other, complete with shooting, taking hits, and managing HP and ammo.
What stands out is how the creator kept working on it after release — continuing to add auto-reload on firing, a posture-lock function, an operation guide display, and stronger position adjustment. The parameter count was even trimmed from the original 110 bits in later updates: ongoing tuning aimed at keeping it usable long-term. There's confirmed-working info for a dozen-plus avatars including Mamehinata, Shinano, Manuka and Nemesis, and with Modular Avatar a supported avatar installs just by dropping in the prefab.
#9: Circuit Breaker / おぎにり
An electric bow where the voltage (charge) builds with how far you draw the string. With a look of blue-white discharge forming the string and arrow, the draw amount changes the power and effect across three stages: Volt Arrow (10–50% draw) → Charge Volt (50–90%) → High Charge Volt (full draw). That's the fun of it.
Operation completes via hand signs — bring both hands together and open to ready the bow, close to return it to your back, grip the string, draw and release — an archery-like sequence. The particles have hit detection set up, so they interact with colliders in compatible worlds. There's careful attention to the current workflow too, with both WriteDefaults on and off supported. At an easy-to-reach ¥700, it's a weapon gimmick where how far you draw the string maps straight to power and spectacle — the satisfying feel of charging up before you let go.
#10: Virtual Market 3D Video Player / バーチャルマーケット公式
A world-facing video player gimmick distributed at Vket 2025 Summer that plays any 3D video you choose. You install it just by placing the prefab in your world project, and it's ready to use after only a TextMeshPro setup — that ease is its hallmark.
It's an official distribution tool with the gimmick by Shatoo and the 3D model by Alus, and modification and parts reuse are permitted. Among a ranking lined with items you wear on an avatar, a creation tool for "the world-building side" breaking into the upper ranks is what gives this one its presence — a good example of an asset officially handed out for an event landing in the small-items upper ranks as a year-round piece.
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July 2025 Trends
Let's look at all of July's small items through the compiled numbers and the rankings by analysis axis.
| Metric | Value |
|---|---|
| Items in scope | 125 |
| Average likes | 879 |
| Median likes | 564 |
| Average price | ¥538 |
| Median price | ¥500 |
| Share of free items | 27% (34 / 125) |
| Share under ¥1,000 | 82% (103 / 125) |
| "Gimmick" keyword appearances | 62% (77 / 125) |
| "MA support" keyword appearances | 60% (75 / 125) |
At 125 items, it was a thick month for the small-items category. With a median price of ¥500 and a median of 564 likes, the price mass concentrates under ¥1,000. With both "gimmick" and "MA support" around 60%, the numbers clearly show that small items are now assumed to be interactive props you "move and play with," not static models.
Features & Gimmicks: MA support and particles lead, world-anchor follows
Top 10 Features
Distribution of product features, capabilities, and gimmick types.
The feature axis tallies as MA support 71 / particles 35 / world-anchor 13 / PhysBone jiggle 10 / world gimmick 8 / hand-sign linked 6 / synced 5 / PhysBone compatible 4 / Udon 3 / gesture linked 3. MA support and particles stand out, followed by axes for "wear it / place it in a world" both — world-anchor, PhysBone jiggle and world gimmick. Hand-sign and gesture linkage lining up reflects the weapon and effect pieces of the Top 10 directly.
For the "world-anchor" axis, a summery swim ring from ないさいサイト sat around the middle of the ranking.
The "Portable Swim Ring" can be slung over your shoulder or fixed to the world, a summer item with a PhysBone jiggle effect — a fine accent for beach worlds. It's a representative of the structure where, behind a Top 10 that swung toward year-round gimmicks, seasonal summer items kept pace too.
Taste: Cool, Joke and Comical bunched together — a wide spread
Top 10 Taste Tags
Which taste/aesthetic tags appeared most in this theme.
The taste tally is Cool 27 / Joke 24 / Comical 20 / Cute 19 / Funny 17 / Cyberpunk 14 / Fantasy 14 / Military 12 / Heartwarming 11 / Realistic 11. Cool leads, but Joke, Comical, Cute and Funny bunch up just behind it — that's July's signature, with the weapon side's "cool" and the joke-and-laughs side holding nearly equal weight. Small items have the depth to let the serious lane of swords and guns and the playful lane of logouts and battles coexist in the same category.
For the "Joke" axis, an exit gimmick from なっすんの、自由帳 was in the ranking.
"Anywhere Doorknob!" is a logout gimmick — set it on any wall and twist to open a portal. It works on both VR and desktop, and shows off the small-item-specific idea of turning "the moment you log off" into a bit. A fine example of the joke lane, poking right at the line between the practical and the playful.
Item Type: weapons, guns and katana make up the base
Top 10 Accessory Types
Distribution of accessory and decoration types.
The item-type tally is weapon 13 / gun 12 / katana 6 / rifle 4 / sword 4 / plushie 3 / chain 2 / knife 2 / bag 2 / headphones 2. Among the items that carry a type tag, the top is collectively held by weapons, guns and katana. The Top 10 genres were spread across ten directions, but at the level of the full 125-item base, you can see a two-layer structure where "weapons as things to hold" form a thick pillar of small items.
For the katana side, a piece with a strong particle effect from CooGee was in the ranking.
"Butterfly Sword" is a fantastical particle gimmick where purple butterflies scatter as you swing the blade. With three techniques — slash, thrust and butterfly effect — it's a weapon that also works as a photogenic effect prop, one of the more glamorous directions within the katana genre.
Price: 82% under ¥1,000, nearly 30% free
Price Distribution
Price bucket distribution for products in this theme during the period.
The price spread is free 34 / ¥1-499 25 / ¥500-999 44 / ¥1,000-1,999 18 / ¥2,000-2,999 3 / ¥3,000-4,999 1 / ¥5,000+ 0. At 103 items (82%) under ¥1,000, the bulk of the small-items category clusters in the low-price band. Free is thick at 34 items (about 27%) — a month centered on a price band you can pick up casually.
For the free band (34 items), a summery Japanese-style item from うさぎ屋VR was in the lineup.
"Ice Column Model with Tub 'Saba-Gori'" is a 3D model of ice columns set in wooden tubs. Lining the tubs up in a Japanese-style room to cool it down calls to mind a summer scene from the film Summer Wars — a Japanese-style cooling item, free to use for summer world-building. Alongside the swim ring, it reinforces July's "summer items support the base" structure one more notch.
From the ¥500-999 band (44 items), an alchemy gimmick from 夢の落とし物 appeared in the ranking.
"Flame Alchemy" is an effect gimmick that triggers a fiery explosion wherever you want with a finger snap. From ¥500, it puts a flashy fire performance in your hands — a piece that symbolizes the value-for-money slot of the ¥500-999 price mass.
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A creator's-eye view of July: breadth, gimmicks, free releases, and summer
From the Top 10 and July's overall numbers, here are four points worth noting from a small-item maker's perspective.
Points for small-item creators:
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"No single dominant genre" is the depth of the small-items category — July's Top 10 spans a gothic photo prop (#1), a fantasy sword (#2), a sweets delivery set (#3), a mecha pet (#4), a sci-fi terminal (#5), a soothing plushie (#6), a magic-circle effect (#7), a vehicle (#8), a weapon-gimmick bow (#9), and a world-building tool (#10) — ten pieces in nearly ten different genres. Unlike avatars, outfits or hairstyles, where "the month's mainstream taste" gets decided, small items have the trait that a single sharp concept can land in the upper ranks as-is. Rather than chasing a trending genre, building one subject you want to make deeply, breaking through on a single point, tends to reach further in this category — that's a strategy axis worth standing on.
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"Move-and-play" gimmicks have become the de facto premise — As the 62% gimmick / 60% MA-support numbers show, small items have fully shifted from an era of placing static 3D models to interactive props you move with hand signs and gestures. In the Top 10 too, everything except #6's plushie and #2's sword prop carried some operation gimmick. That's exactly why a PV that conveys "what it looks like in motion" works in this category — and indeed six of the Top 10 (#1 / #4 / #5 / #7 / #8 / #9) placed a video on their Booth page. If you're planning a gimmick piece, building cuts that capture the action in Unity into your production process from the start looks like the shortcut to the upper ranks.
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Free releases at about 30%, and the "free → follow → bundle" funnel — July was thick with free releases at 34 items (27%), and in the Top 10, four — #2 Sanguis Luminis, #6 NEKO, #7 Arcana Slave and #10 Vket Player — were free. CYCR (Cyber Critter)'s #2 in particular had a clear design that uses the free release as an entrance for reach: "give away a sword with genuine standalone appeal free for three days → get people to follow the shop → funnel them toward the main outfit that includes it." Building recognition and followers by getting people to pick something up once for free, then recovering revenue on a separate bundle or full set — that two-stage approach is worth studying as a "get discovered" strategy distinct from a one-shot paid release.
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A month where summer items supported the "base" and the peak went to year-round pieces — July had a steady number of summer-keyword pieces, and seasonal items like swim rings (Portable Swim Ring), ice columns (Saba-Gori) and cafe props did line up. But those distributed across the middle and lower ranks, while the peak of the Top 10 was taken by season-agnostic gothic props, weapons, gimmicks and world tools. On top of that, as with #10, a tool the official side handed out to coincide with Vket 2025 Summer breaking into the upper ranks is a very July-like point. Seasonal items build the base of demand, but if you're aiming for the peak, two roads come into view: "a strong concept or gimmick that's usable year-round," or "riding the timing of a major event."
Summary
July 2025's small items were "a month of breadth, with no single dominant genre." A gothic cigarette-shaped artifact, a silver longsword, a donut delivery set, a transforming mecha shark, a terminal from a certain post-apocalyptic game, a soothing cat plush, a magic-circle effect, a dogfighting airplane, an electric bow, and a world-building tool — the ten pieces of the Top 10 scattered across nearly ten different genres, with the serious lane of swords and guns and the playful lane of logouts and battles coexisting in the same category. That no single "mainstream taste of the month" gets decided, the way it does for avatars or outfits, is the fun of the small-items category.
At the core of the numbers were the "move-and-play premise" of 62% gimmick / 60% MA support, and the wide door of 27% free releases. The top-ranked Illusionist packs over a dozen gimmicks into one piece across everyday motions and attack-form skills, and #4's Mechanic Shark transforms from a following pet to fire a beam — the upper ranks leaned toward designs competing on "how much you can play with a single prop." At the same time, pieces like #6's NEKO made the upper ranks on the decisiveness of "just set it down, free, and plain cute," so the direction of the craft is far from uniform.
On the seasonal front, summer-keyword pieces supported the base while the peak went to year-round concepts and an official tool timed to Vket 2025 Summer. "Build a sharp subject by breaking through on a single point," "move it and show it off with a gimmick," and "use a free release as an entrance to build recognition" — these three surface from July's data as handholds for reaching the upper ranks in a small-items category with such wide genre breadth.
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About this data
- Compiled: 2026-05-29
- Target: small items published on Booth between 2025-07-01 and 2025-07-31 (125 items)
- Ranking basis: like count as of the compile date, descending
- Inclusion: VRCFinder's database only collects items with 300 or more likes, so items that hadn't reached 300 likes at compile time aren't included here
- Note: the figures and ranking in this article are a snapshot as of the compile date. They don't reflect later changes, so current numbers may differ. "Published" refers to when the Booth product page went live, which can differ from the actual sale-start date
- Each item's supported models, specs and prices are based on its Booth page at the time of writing. Sale prices and update details may change, so please check the Booth page before purchasing
![[July 2025] VRChat Small Items Trend Report on Booth](/static/bd3f3c727933b801fad2af80adcf1c5b/july-2025-small-item-picks-cover.jpg)



